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Essays 1 - 30

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Changing Markets, Cost Efficiency Maintenance, and Market Evaluation

In nine pages this market evaluation study discusses changing markets and the variables to be considered if cost efficiency is to ...

Multi Level Marketing 'Future of Marketing' or Scam?

1995). With more than 12,500 direct employees, Amway also claims to have more than 2 million independent distributors globally. ...

Emerging Markets and Efficient Market Hypothesis

In twenty one pages EMH is examined within the context of the emerging markets of Latin America, Mexico, and Asia. Twenty sources...

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

Marketing and Ethics, United Colors of Benetton

Marketing and Ethics (United Colors of Benetton) Marketing issues, as they relate to business ethics, extend across a wide rang...

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Anonymous Published on 06/10/2004 43780 Reads Marketing

Online Marketing Kmart Analysis

Online Marketing Marketing businesses, products and services has become much more complex with the introduction of the internet...

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Anonymous Published on 07/04/2004 11180 Reads Marketing

Coca-Cola and its Evolution

The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown in...

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FreshKickz Published on 09/25/2004 20099 Reads Marketing

Nike Marketing Strategies and Current Company Status

Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions wheth...

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Doraemon Published on 01/03/2005 54203 Reads Marketing

Cigarette Advertisements Do Not Have Intended Effect

Cigarette Advertising Cigarette advertising restrictions do not have and intended effect, and despite that in many societ...

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tyson_626 Published on 02/02/2005 13376 Reads Marketing

Lead Firms in the Automotive Commodity Chain

Lead Firms in the Automotive Commodity Chain The United States is the world's largest consumer market for passenger cars and li...

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surfchick Published on 02/20/2005 5677 Reads Marketing

Lead Firms in the Apparel Commodity Chain

Lead Firms in the Apparel Commodity Chain Because of the intensive use of low-skilled labor in apparel production, transnationa...

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surfchick Published on 02/20/2005 5006 Reads Marketing

Using Global Commodity Chains to Study Industrial Upgrading

Using Global Commodity Chains to Study Industrial Upgrading The increasing integration of domestic economies with the world e...

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surfchick Published on 02/20/2005 5498 Reads Marketing

What is Integrated Marketing Communication?

COMMUNICATING WITH THE CUSTOMER 1.0 What is Integrated Marketing Communication? "Integrated marketing communication simply ...

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Anonymous Published on 03/27/2005 16480 Reads Marketing

The Four Ps Of Marketing

The Four Ps Of Marketing While the forms of marketing are almost as varied as the products themselves,there is evidence that th...

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jonah2162000 Published on 04/14/2005 10098 Reads Marketing

Fast Food in America: Adveritsing Costs, Marketing Strategy

Fast Food in America: The cheap but dangerous cost of advertising and the American appetite Americans in general have become on...

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Anonymous Published on 06/19/2005 32868 Reads Marketing

Analysis of Marketing Plan of Nike and Michael Jordan

Analysis of Marketing Plan of Nike and Michael Jordan Former University of Oregon track coach and co-founder of Nike Bill Bowerma...

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Anonymous Published on 06/19/2005 46435 Reads Marketing

Mercedes Benz : Competitive Forces, Competitive Strategy

Mercedes Benz : Competitive Forces and Competitive Strategy Mercedez Benz Ayodele Samaiye Hawaii Pacific University Abstract Th...

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Anonymous Published on 06/19/2005 25069 Reads Marketing

Marketing of the Cadillac Deville, Advertising Efficacy

Advertisement essay "The wolves appear on your windshield. Not through it." The DeVille DTS. The worlds first car available wi...

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Anonymous Published on 06/21/2005 2836 Reads Marketing

The 10 Greatest Marketing Mistakes and How to Avoid Them

The 10 Greatest Marketing Mistakes and How to Avoid Them It’s a certain fact that business these days is more competitive than ...

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Anonymous Published on 06/26/2005 3435 Reads Marketing

Critical Examination of Market Research for a Proposed Proje

Critical Examination of Market Research for a Proposed Project 1.Introduction This document is a commentary that critically exa...

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Anonymous Published on 06/26/2005 7881 Reads Marketing

Marketing Plan for Amazon.com

Marketing Plan for Amazon.com Executive Summary Amazon.com has a leading edge in the e-commerce world. It has a strong competit...

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Anonymous Published on 06/26/2005 23438 Reads Marketing

Marketing Analysis – KFC

Marketing Analysis – KFC Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corb...

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Anonymous Published on 06/26/2005 79069 Reads Marketing

E-business Marketing Plan of Oxygen and iVillage.com

E-business Marketing Plan of Oxygen and iVillage.com E-business Marketing Plan of Oxygen and iVillage.com Introduction The Int...

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Anonymous Published on 06/26/2005 15631 Reads Marketing

Benefits of Integrated Marketing Communications

Benefits of Integrated Marketing Communications to Organizations Integration of PR and Marketing The main benefits to using int...

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Anonymous Published on 06/26/2005 24068 Reads Marketing

Marketing Concept and Marketing Segmentation: Haagen-Daaz

Marketing Concept and Marketing Segmentation in Practice: Haagen-Daaz INTRODUCTION Haagen-Dazs were the pioneers in the market ...

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Anonymous Published on 06/26/2005 38762 Reads Marketing

Transactions Log, Satisfied vs. Dissatisfied Customers

Business Transactions Log, Satisfied vs. Dissatisfied Customers 1 (Satisfying, Paintball Junkies) My friend Rey De Vera, a n...

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Anonymous Published on 06/26/2005 2446 Reads Marketing

"The Trendy Green Drink,” Marketing Techniques of Arizo

"The Trendy Green Drink,” Marketing Techniques of Arizona Green Tea and Audience Appeal Having seen the packaging, the consumer...

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Anonymous Published on 06/26/2005 7743 Reads Marketing

Harley-Davidson's Marketing Strategy Overcame Competition

How Harley-Davidson's Marketing strategy has Overcome Fierce Competition from Foreign Companies As many enthusiasts may describ...

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Anonymous Published on 06/26/2005 63410 Reads Marketing

Target Audiences: Cosmopolitan Magazine vs Playboy

Love, Hate, and Target Audiences: Cosmopolitan Magazine vs Playboy Cosmopolitan is a magazine directed toward a twenty-somethin...

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Anonymous Published on 06/26/2005 13940 Reads Marketing