Essays 121 - 150
In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...
In eight pages this student submitted case study on Coca Cola considers global banking and raising capital through commercial pape...
In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...
In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...
In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...
soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...
France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...
in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...
consideration of where the facility would attract the most tourists, it is to be applauded because it could have been built on lan...
outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...
these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...
is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...
that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...
as in the larger markets it may be necessary to tailor operation or products to the national requirements of each market (Yip, 19...
associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...
hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...
by the 1970s, mostly left-wing groups (International Crisis Group July). By the 1980s, right-wing groups emerged and by then, the ...
except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...
the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...
has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...
previously the case" (Allen, 1988: 195). It is a very popular pilgrimage that draws people from all over the region, if not the wo...
if they do not distribute coca from the mine shop, then the miners would not work" (pp. 42). Cocas spiritual, economic and cultur...
consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...
In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...
In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...
New York dumped all soda pop and offers only "100 percent juice drinks from Snapple" (Watson, 2004). In January 2004, Los Angeles ...
be increased: acquire the resources consumed by the firm at lower prices, perform the firms activities more efficiently, and becom...
it was too late. Molina and his family also controlled a number of other enterprises, including sugar. PepsiCo then made another h...
The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...
I must master the processes associated involved in writing clearly as my ultimate goal is to teach middle school, and I must, ther...