An Example of an Executive Summary
Uploaded by seinsuct on Apr 21, 2008
Executive Summary
“You must communicate succinctly yet convincingly just what the business is,
who will execute the strategy and how it will change people’s lives.”
– Marsha VandeBerg, Entrepreneurial Edge
Diversified Industries Inc. manufactures the highest quality of solar powered fans that are of exceptional quality compared to the competition. Currently Diversified Industries Inc. is working to improve the special feature of our product so that we will be the lead innovator in the solar powered fan market. Our strategic plan is to target the upper class of society and provide a product that is not only elegant but environmentally sound. Our product harnesses the power of the sun instead of using electricity which reduces the carbon imprint of the consumer. The management team is currently looking into the expansion of our warehouse in region 1 or building in another region to facilitate the growth of production capacity. Sales have continued to increase over last six quarters and are projected to continue to increase at a 6% increase over the next 6 quarters.
Although our sales are not as high as our competitors we are second in net profits and thus producing our product more efficiently and effectively. This allows us to cut our manufacturing cost to include the purchase of raw materials and labor. Our net sales started at 699,376 in quarter 0 and have increased to $1,065,942 dollars over a six quarter period. Diversified Industries Inc’s profit margins have been approximately 6% over the past 6 quarters but the management team is committed to improvement.
Diversified Industries Inc.’s has been very competitive in the solar fan market and has enjoyed a significant market share. To maintain this share and increase our holdings the management team has developed a strategic plan that includes the heavy investment in quality and the creation of special features for our product. We also believe that investing in our employees and current manufacturing process we can achieve a better product made for less. In creating a finer product for our customers and selling it at a reasonable price gives Diversified Industries Inc. an edge over our competition. The management team has monitored competitive pricing, quality and special features utilizing market research sources and has determined that our product is above the market standard. The process that is utilized in producing our product reduces cost and increases the...