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Culligan Water Treatment Abstract

Culligan Water Treatment Abstract

Culligan Water Treatment, Inc has been serving the public with water softeners and water treatment systems for over sixty years. They have a unique marketing strategy that excels them high above all the competitors, both foreign and domestic. The personal touch and life-long commitment the Culligan Water Treatment, Inc gives each customer leaves them satisfied with their decision to purchase a Culligan water treatment System.

Culligan Water Treatment Inc, and How they Market Their Water Softeners
After an intense cardiovascular workout, on your treadmill, the first thing you want to do is get an ice-cold drink of water. You go to your kitchen and reach in your cupboard and pull out a tall glass, than you turn on the faucet, put the glass under the faucet and start to fill the glass up with tap water. You now put the glass to your lips and take a big long drink. This scenario would have been common twenty years ago but today you grab that purified bottle water in your refrigerator. The water quality has change tremendously in the past twenty years.

With rapidly expanding cities, air pollution, toxic dumping, plus an endless list of reasons that our water isn't as healthy as it was when our parents were our age. Concern about the safety of drinking water is growing. News reports continue to remind people that they cannot take their drinking water for granted. Recent headlines have included:
+The outbreak of a waterborne parasite in Milwaukee's waters supply.
+ Lead contamination caused by old plumbing.
+Pesticide and fertilizer run-offs in local water supply.
+Radon and arsenic contamination.

As public concerns about the environment continue to grow, the need for a constant source of potable water is becoming increasingly apparent. This is where the world's number one water softening company comes into the picture. Culligan Water Technologies, Inc has been in business for over sixty years selling water softeners and treatment systems for the following major markets segments: Household, Commercial, Consumer Retail Point-of-Use, Do-it-Yourself, Industrial, Vending, Bottled Water and Custom.

History:
It all started in Jack McLachlan's blacksmith shop in NorthBrook, Illinois in 1936. Emmett J. Culligan had the idea to found a water conditioning company, based on a service plan. Right there, with only tools that the little blacksmith shop provided, a business was born. ...

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Length:   9 pages (2,085 words)

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