Executive Summary QANTAS
Uploaded by joeydaprof on Jun 22, 2006
EXECUTIVE SUMMARY
NAME OF THE BUSINESS
Queensland and Northern Territory Aerial Services Limited (QANTAS)
LOCATION AND DETAILS
PRIME FUNCTION OF THE BUSINESS
The company's prime function is the transportation of passengers and airfreight. In addition to the core airline, Qantas subsidiaries operate in specialist markets including regional airlines under QantasLink, as well as inflight catering, holiday and travel operations and information technology.
BRIEF BACKGROUND OF THE BUSINESS
Qantas was founded in the Queensland outback in 1920 registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS). Qantas today is the world's eleventh largest airline in terms of revenue passenger kilometres (RPKs) and is Australia's leading domestic airline operating an average of 565 flights a day to 60 destinations in all states and mainland territories. Qantas also operates around 590 international flights every week from Australia, offering services to 130 destinations in 33 other countries. The Qantas Group carried more than 20 million passengers in 1999-2000 and serviced 125 destinations in Australia, Africa, the Americas, Asia, Europe, the Middle East, and the Pacific.
Qantas has built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.
Today, Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. Qantas also operates subsidiary businesses including other airlines, and businesses in specialist markets such as Qantas Holidays and Qantas Flight Catering.
LEGAL STRUCTURE OF THE BUSINESS
Qantas is an incorporated business enterprise which has gone through the legal process, at the end of which the business is a legal entity separate from its owners. It’s a public company with the company being listed on the Australian Stock Exchange (ASX). Public companies are recognized by the letters ‘Ltd’ after their name.
THE PURPOSE OF THIS MARKETING PLAN
The purpose of this marketing plan is to provide an outline for what is needed
Qantas have ordered 12 A380 aircraft with options for 10 more, with the first aircraft being delivered in April 2007. The purchase of the A380 continues Qantas’s multi-billion dollar program to provide the most up to date and efficient fleet.
The aircraft will be operated in a three class, 501 seat configuration on international services between Australia and the United States and on the Kangaroo Route to the United Kingdom.
The interior design for the A380 aircraft will provide new levels of comfort for passengers and will feature, among other things new seat designs, special lounge areas, video on demand, internet...