Marketing Management
Uploaded by shoan on Jun 08, 2012
As an art, marketing creates interests in the consumer’s mind which becomes ones likeness. “Most people think of science is to increase the accuracy of predictions. Although this is part of it, thje ral goal is to increase understanding” (Marketing News). It’s a well known fact that today’s consumers have many alternative choices. Since the market competition is increasing at a rapid rate, businesses need to use intellectual idea and creative thought to market their products. Marketing as a science needs to provide logical information of product to create interest in the mind of consumers. For example a consumer looking for a face cream because her skin is dry. She found two different face creams at shop with different package presentation so in order to make a purchase she would look at the product specifications which will results in her making the correct choice. The art of marketing comes from implementing plans to attain and keep consumers, and seeing what really works. The science of marketing provides the fundamentals of good marketing practices such as market research. “WOM and buzz marketing is not rooted in the marketing of a particular brand, product, or service, but rather is based in the everyday relationships and conversations of people discussing other matters” (Management Communication Quarterly).
Marketing is about understanding and influencing behaviors which can be done through studies on how people react to certain motive in predictable ways and it also looks at measuring and analyzing numbers so marketing is considered a science. As an art, marketing is about appreciating the nuances of human behaviors and also creating an immediate and future product demand. “This will be concentrating on marketing yourself as an artist and using deviant ART as your "home base" to do so” (Art Marketing, DA & YOU)
Marketing is a science because it involves money that is how much you spend on marketing your product and services and what would be the return from this investment. Branding requires an innovative approach which is very difficult to measure and as such is the art in marketing. For the above marketing is both art and science: as science marketing should lead and measure while as art it should inspire and create. The marketing concepts main focus has mostly being on customer and customer needs and the product, price, promotion and place would be able to provide the balanced marketing mix.
Marketing is...