Smoking: Target Market Teens Canada
Uploaded by CaseyP on Apr 22, 2017
Smoking: Target Market Teens Canada
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Smoking: Target Market Teens Canada
Customers are vital to the success of any business. Consequently, existing firms looks at ways of retaining customers while new businesses develop unique approaches to attract clients. Usually, the number of consumers who use a service or a product determines the market share of a firm. In addition, it translates to the level of revenues received by the enterprises. Naturally, firms do market research to identify gaps in the market that are not met by the existing products. The new goods or services are therefore, designed to fill the gaps (Hiilamo, Crosbie & Glantz, 2014). For any new product, wrestling market share from the existing product or business may not be easy. Therefore, each product is designed to serve a target market. Simply, a target market is the potential customers. The paper will discuss marketing strategies that can increase the number of cigarette sales among the teens in Canada.
The study shows most people start smoking at teenage. Consequently, tobacco companies in Canada are developing marketing plans intended to hook this group. Typically, the adult smokers are dying because of age and other health issues, the only way to keep tobacco companies up and running is to encourage teens to smoke (Hiilamo, Crosbie & Glantz, 2014). The effects of smoking on the health of an individual are known, and governments across the globe are developing regulations to combat tobacco use. Therefore, tobacco companies have to develop market plans that win the mind and hearts of potential smokers and the regulators.
Advertising Plan
The legal smoking age in Canada is 18 to 19 years. Therefore, the target market for the product is the high school and college students. Research show many teens who smoke in Canada think smoking is stylish. In addition, the challenge facing the cigarette market in Canada is the dwindling number of smokers due to age and health related issues. The strength of the market is the higher rates of teen smokers compared to other Western societies. Simply, the market for the cigarettes in Canada is growing at higher rates than other western countries (Hiilamo, Crosbie & Glantz, 2014). The threat to the market is the contraband from the United States that constitutes almost a third of the market share. The other threat is the government imposition of taxes, which is making Canadian cigarettes too expensive and attracting dealers in contrabands.
Canadian...