Social effect of Advertisement on Women
Uploaded by oyedokun on Jun 05, 2012
Advertising is one of the major promotion tools that are commonly used by marketers to communicate with their various target audiences. It is so commonly used that some use the term interchangeably with marketing. Although this standpoint is erroneous, it is a pointer to the popularity of advertising from societal point of view. With reference to a body of literature Boddewyn (1992) rightly stressed that societal members are bombarded by several millions of different advertisements every year. In fact, it is stated that the average consumer is exposed to about 3000 commercial messages in a day. While such messages could be targeted at a variety of audience depending on the marketing objectives of the advertisers, one area of concern of using this tool which has generated significant attention is the social effect it has on Women.
One of the basic assumptions about the media is that the mass media have an important influence on peoples’ lives and sometimes change their beliefs and opinions. This subtle influence or impact of the mass media on the habits of the audience is what is referred to as social effect of the media of which advertisement is a tool.
We live in an age inundated with advertising, from commercials on TV to posters on the sides of buses. We see advertisement every time we open a magazine or call up a Web page on the Internet. All that exposure has a significant effect, and the stakes are often more than deciding whether or not to buy a certain product. Women, in particular have suffered some serious psychological blows from the subtle and pervasive effects of advertising aimed at them.
This term paper will be looking at the social effect or impact that advertisement is having on women by delineating the overview of what scholars and researchers have said concerning the issue, and also to outline various influences and impacts advertisement has on women as well as prevention measures. This paper argued that media advertises and promotes a very unhealthy trend of extreme dieting and other bad eating habits to women and there after conclude that women need to be sensitized on the impacts and influences it has on them.
Overview of the Social Effects Advertisement have on Women
Advertisement defined by television, posters, magazines, internet etc and the overall concepts and content they portray, is a huge part of the lives of most women. An American...