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True North Communications, Inc. Company Profile

Uploaded by spootyhead on Apr 18, 2007

True North Communications, Inc. Company Profile

The company that our group decided to profile and document is True North Communications Incorporated. True North is a top global advertising agency and communications company with more than 280 offices worldwide. The company is based out of Chicago, Illinois and is found at 101 East Erie Street. It can be reached on the Internet using the web address, www.truenorth.com. In 1994, True North became a holding agency for a company called Foote, Cone, and Belding which was a company started in Chicago, Los Angeles, and New York in 1942 and will be discussed later (www.truenorth.com).

David Bell, who became Chief Executive Officer in 1999, heads True North Communications. He runs a company that employs around 13,800 people with a yearly growth rate of 15%, and in the year 2000 earned revenue of $1,557 million (www.wetfeet.com). True North consists of several different subsidiary advertising agencies, all consisting of different sizes. These agencies are FCB Worldwide (Foote, Cone, and Belding Worldwide), Bozell, Temerlin McClain, Marketing Drive Worldwide, and BSMG Worldwide.

FCB is a powerful global agency network under True North, with 2000 billings of $9.5 billion and more than 190 offices servicing clients in 102 countries. FCB has key offices in Chicago, New York, San Francisco, Seattle, and Southern California. Also, FCB holds the rank of number ten in the world with a top ten ranking in many major markets. Some of these include Argentina, Brazil, Canada, China/Hong Kong, India, Mexico, New Zealand, Puerto Rico, Spain, South Africa, Taiwan, Thailand, and Venezuela. FCB offers a broad range of integrated services, which consist of Advertising, Field Service Marketing, Events and Sports Marketing. They offer a unique strategy called “Model One”. This offers all clients one management team, one strategy, one broad creative idea, and one bottom line. FBC also offers FCBi, with operations in thirty-eight offices in twenty-eight countries. This gives clients an Interactive Relationship to Management Solutions both online and offline (www.fcb.com).

Bozell Group is a full service advertising agency comprised of six independent full-service agencies: Bozell, Bozell Kamstra, Avrett Free & Ginsberg, Berenter Greenhouse &Webster, Stein Rogan + Partners and Howard, and Merrell & Partners. Bozell is one of the leading U.S. agencies and operates under the banner of True North Communications Inc.,...

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Uploaded by:   spootyhead

Date:   04/18/2007

Category:   Company Profiles

Length:   8 pages (1,848 words)

Views:   3070

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