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Scope Mouthwash; Marketing Case Study

This 6 page paper is a case study on Proctor and Gamble’s Scope Mouthwash sold in Candia and the US. The paper answers for questions. The paper examines the changes in the mouthwash market between 1997 – 2000 and the way it changes, then looks at the way the performance of Scope changes over the same period. The paper then outlines the different choices that Proctor and Gamble have is they want to increase the sales before making a final recommendation. The bibliography cites 5 sources.

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