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Essays 1 - 30

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

APPLE INC., IPOD AND THE PRODUCT LIFE CYCLE

When Apple Inc. launched its first iPod in 2001, it carried a $399 price and could interface only with Macintosh computers (Levy, ...

The Diminishing Importance of the iPod in Apples Product Portfolio

product has a cost of production that averages the same as the organization as a whole. Table 2 Extrapolated iPod contribution to...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

Marketing the iPod

the products? Again, executives began offering some answers. Jobs cut them off. The products SUCK! he roared" (Burrows, Grover and...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

ZUNE AND ITUNES-- A COMPARISON

on television talk shows, as opposed to entertainment (such as movies or videos). This suggests that Zune is being structured to a...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Apple; Marketing and Organization

supported sale of the iMacs as the brand of Apple became a cult brand, where word of mouth also spread its popularity (Kotler, 200...

Apple; Marketing and Organization

control over the supply chain. The company identified target market of high end users, including businesses and education that wan...

iPhone; Opportunities and Threats

72% for the same period in 2007, music is also becoming more important to 68% of phones sold in the first quarter of 2008 being mu...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

iTunes

This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the b...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Hong Kong's Sales of iPods

products of other makers are available, and many cost less than any iPod product. They are not widely advertised and not widely k...

Apple; Loosing and Regaining Competitive Advantages

vision. The vision was simple and idealistic, and it may be argued was copied later by Bill Gates and Microsoft. Steve Jobs, who f...

Apple Inc; Product Perception Maps

main issues are the levels of software and hardware compatibility, this is also a price sensitive market, the mass market is deman...

APPLE INC. AND THE IPOD: ADDING VALUE TO A BRAND NAME

Discusses how the iPod and iTunes have added value to Apple Inc. The bibliography of this 7-page paper lists 4 sources....