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Essays 31 - 60

The Political Role of American Mass Media

In many ways it could be said that we are being lulled into a sense of complacency by the glowing light and ever present hum of th...

Science in the Media

a explain how and why this is bad for the environment, including the problem of molecules which take many decades to break down, a...

TECHNOLOGY AND THE INFLUENCE ON MASS MEDIA

that mass media, by its very nature, is media that involves the masses. Mass communication theory, at its very core, involves the ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Contemporary Women and Sexism

Women At the turn of the century, very few women worked outside of their own home. Many women actually were very intelligent and ...

Impacts of the Mass Media from a Theoretical Perspective

influence of the mass media, especially television, in defining the perspectives on certain issues. One of the misnomers of the ma...

Sexuality and Gender Dichotomy Deconstruction

the homosexual and heterosexual dichotomy gained acceptance as both sexuality and personal identity became central to our culture"...

Race and Unfair Mass Media Representation

the stereotypical racial images portrayed in media today. Racism, which is the belief that skin color "determines intelligence, c...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Contemporary World and the Role of Classic Rhetoric

In four pages this research paper considers the compatibility of the contemporary world's technology and mass media with the class...

Christmas Perceptions and Mass Media Effects

In twenty five pages this research paper attempts to answer the question 'Does mass media affect the image of Christmas?' An exha...

Media And Domestic Violence

Disease Control and Prevention, impacts almost twenty-five percent of American women who are reported to have been abused at some ...

Communication: Gramsci's Hegemony

grand and far-reaching; that every form of media can readily influence those they inform speaks to the level of ideological contro...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Editorial Response to WMDs Issues

George Bushs call for the turning over of weapons of mass destruction have argued that Bushs interests have been purely economic, ...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

In Defense of Gaming

the most important issue is "the way youre thinking that matters" (Johnson 40). In other words, Johnson focuses on the fact that ...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Toy Helicopters' Marketing

resources to support the product while not attaching the entire future of the business on a single product. "All products h...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Levi's Marketing

there will be a disproportionate drop in demand for the goods. The issue is then one of consideration, as to reach both the premiu...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...