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BOTTOM OF THE PYRAMID: MARKETING TO SOUTH AFRICA'S LOWER-INCOME POPULATION

Mention the words "poverty" and what likely comes to mind are big-bellied children with sad eyes, staring at a television camera, ...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Organizational Performance As a Reflection of Organizational Commitment

of commitment, and the way that this applies to the workplace. An interesting model developed by Meyer and Allen (1991) may be ver...

Sociology An Overview

Comte, for example, is remembered by the world as the "father of sociology". Comte formulated the basic sociological premises. ...

Applying Grid Group Paradigm to Public Sector Management

a low level of bonding, where the individuals have a low sense of unity a connection, even if there is a reason for the individual...

Factors for Developing Successful E-Learning

engorge users to return and make use of the program. The following objectives will form part of the research; * To define what is ...

Motivations for Multinational Companies to Pursue Forogen Direct Investment

labor thats may be more readily available, or available at a lower cost than in the companys home country. In many instances the p...

City-County Government Consolidation

one jurisdiction. This falls in line with the fact that public management continues to adopt practices more aligned with c...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Jung Biography and Personality

at the same time. In 1903, Jung married Emma Rauschenbach (Boeree, 2006). June also created work association during those same yea...

An Ethical Dilemma

can do is to go to the CEO or human resources with her accusation along with the paper evidence she has. Her boyfriend advises aga...

The Perception of the Self - Explanations from Baumeister and Cooley

and perhaps unhealthy, influence on society. Unstable audience members have fantasy relationships with movie stars and violent fil...

Literature Review on Uninhibited Internet Effects and Safeguards

Chapman (1995) said that young people entering college had discovered that the possibility of getting a job, even with an educatio...

Women Renaissance Artists

power, and Petrarch headed a revolution in reason that damned Medieval society. The fed the new view of humanity and artistic ende...

Labor, Wealth, Marx and Obama

in contempt; people who consider themselves "professionals" may believe that a college degree and a position in an IT department m...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Is BP Amoco Ethical?

(Stonehill and Dullum, 1990; 34). When looking at BP the general approach as well as specific issues needs to be considered and lo...

Organizational Ethics and the Value of Transformational Leadership

paper, one might well suppose they were an independent business consultant contacted by the leaders of Conglomo Corporation, an in...

Briefly, The Foundations of Sociology

is also interesting in light of todays social interaction theories. Both of the above are functionalist theories and from t...

Case Study: Unsatisfactory Performance

degree is in business management. He avoids as many assignments as he can and pushes work onto coworkers. Does not admit he cannot...

The Problem with British Airways

can extrapolate the employee relations is the way in which this relationship takes place. Gospel and Palmer also note that there ...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

"Not for Women" - The Reinforcement of Patriarchy and Hegemony in Dr. Pepper Ten Ads

of the consumer for profit, in the Dr. Pepper Ten cultural artifact, through the lens of both Feminist and Marxist critical theory...

Human Resource Management and the Case of AXEON

be effective motivators, but they may help to prevent dissatisfaction, and the higher order needs, which start with the need for r...

THE INDIVIDUAL DIGITAL FOOTPRINT AND PERMANENCE

shed rather not have shown. Fine (2008) notes that the Internet, which has created what he dubs a "reputational" economy, points o...

Does Intel Have an Optimal Capital Structure?

This is a theory that forms the basis of capital structure theories, and comes on two versions, with and without taxes. The origin...

the theores behind hate crimes

that the victims group membership is the cause for prejudice or hate crime" (Sun, 2008). This puts the motive for the crime precis...

Understanding Evolution and Natural Selection

now infamous journey. Darwin was in fact very familiar with the work of his grandfather and indeed with the work of others who ha...

Variations to CAPM

et al, 2003). These two factors were constructed as SMB to deal with the size risk and HML to deal with the value risk. SMB is s...