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Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Product Innovation Process

In six pages this paper examines culture, structure, and strategy as each pertains to the product innovation process. Four source...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

1990s' Industrial Marketing

In eighteen pages the 1990s is examined within the context of the changes in industrial marketing with the personal computing indu...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Techniques and Strategies of Lands' End

In seven pages this essay discusses Lands' End techniques and strategies with print ad recommendations included. There is no bibl...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Pricing Strategies of Microsoft and Intel

In sixteen pages this research paper compares the pricing strategies of Microsoft and Intel. There are more than fifteen sources ...

Factors That Affect Employer/Employee Business Efficiency

In eight pages employer and employee business efficiency is examined within the context of the effects of management tactics. Six...

Emerging Markets and Efficient Market Hypothesis

In twenty one pages EMH is examined within the context of the emerging markets of Latin America, Mexico, and Asia. Twenty sources...

Russia and Difficulties of De Beers

In five pages Russia's and Australia's defection from protection is examined within the context of the international diamond carte...

HRM, Flexibility and Fitness Strategies

service and company strategy" (pp. 1). Adopting such an approach facilitates the development of business relationships to generate...

John J. Miller's Article 'Private Parts' and US Privacy Issues

In six pages this article is discussed within the context of lost citizen privacy as the result of government surveillance and inf...

Global Competition Business Strategies

In a paper consisting of seven pages various types of strategies for global competition are examined. Ten sources are cited in th...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Becton Dickinson Strategic HR Alternatives

10 percent of the final grade, a project could be worth 15 percent, and lab work cumulatively 20 percent - job evaluations can be ...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Restaurant Industry and Product Life Cycle

In four pages this paper discusses product life cycle within the context of the restaurant industry in a consideration of technolo...

Nonprofit Organization's Planning Strategy Evaluated

In five pages a credit union's planning strategy is evaluated in a consideration of its mission statement, vision, with an opportu...

Software Development Team Management

In fourteen pages this paper examines global management of MSD Ltd.'s software development in a consideration of relevant issues, ...

Management Style of Bill Gates and Microsoft Corporation

Considering the amount of money that was at stake if Gates was forced to pull Explorer from the Windows package deal, this was no ...

Business Intervention Strategies

This paper considers how quality of production and business performance can be assisted through TQM's intervention strategy uses i...