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Signs and Symbols in a Coca-Cola Advertisement

there is little writing and there is a very clear image. The first signifier to consider is the top line of text, this is all in b...

“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine

a young boy of approximately twelve years of age. He is well-tanned and his medium length hair largely unkept. The latter flows ...

Toulmin's Analysis and Advertising

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

Kazuo Ishiguro and Agatha Christie

is not the police: "I am better than the police, said Poirot" (Christie NA). There is a very powerful sense of romance concerni...

Hewlett Packard

the market. This sums up the strategy of a company which wishes to be a leader rather than a second mover in...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

Northrup on History

This 4 page paper discusses David Northrup’s idea that history should be considered as comprising two periods, before and after ...

Advertising Fallacies

a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallac...

Marketing and Health Care

with more knowledge than they may have had in the past. On the other hand, as they say, too much knowledge can be dangerous. Physi...

Fayum Portraits

as to whether or not they actually resembled the deceased to any greater degree. Analyses of the paintings shows that they are oft...

Software Selection Process

after sales support that will be needed. Two of the methods that are often used to select software are those of elimination...

Detection Software for Trojans

it can be difficult to make this determination. One example of a commonly available Trojan detection software is Lavasofts "Ad A...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Ad and PowerPoint for McDonalds India

their unique cultural sensibilities. A proposal was put forth to introduce the Chicken Curry Burger, a sandwich using chicken inst...

Pre European Industrial Revolution Developments

became futile. By the fourteenth century poor diet and over all poor health brought the weakened people of Europe to the grave wit...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Sexism in Cultural Artifacts: Dr. Pepper Ten is "Not for Women"

heavily muscled "action hero"-type spokesman who rampages through a jungle, punching snakes, firing a laser rifle, and ensnaring h...

Early Palestine and Jews

In eight pages this paper discusses the early Palestine in a consideration of a Jewish boy's story before the fifteenth century A....

Africa Explorer Sir Henry Morton Stanley

This paper consists of nine pages and examines the African exploration of Sir Henry Morton Stanley ad featured in The Exploration ...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

Thematic Elements In Moore's Novel, Who Will Run the Frog Hospital?

out her situation, Berie, retreats into her imagination, and into her memory of adolescence, which Moore terms the "anteroom" of l...

Sculpture of Early Japan

figurines represented the earliest of the Japanese deities and were included within the religious observances. One sculpture, in ...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

East and West Germany's Unification

In three page this paper discusses macroeconomics and their role in Germany's unification with AS-AD and IS-LM models among those ...

Adult and Children Advertising Differences

Advertising similarities and differences that exist between children and adults as well as reactions by children and adults to the...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

Women and the Impact of the Media

Council Chairman Dr. Ian Bogle claimed that there is a cult of "bodily perfection" that is perpetuated by media (2000). Recommenda...