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Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Sexism in Cultural Artifacts: Dr. Pepper Ten is "Not for Women"

heavily muscled "action hero"-type spokesman who rampages through a jungle, punching snakes, firing a laser rifle, and ensnaring h...

Detection Software for Trojans

it can be difficult to make this determination. One example of a commonly available Trojan detection software is Lavasofts "Ad A...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

A Persuasive Memo about Tobacco Advertising

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

Analysis of 2 Diet Pepsi Advertisements

and are also interested in fashion trends. The trucks are shown as then being sued by a ranger of stars, keys being given to val...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Early Palestine and Jews

In eight pages this paper discusses the early Palestine in a consideration of a Jewish boy's story before the fifteenth century A....

Africa Explorer Sir Henry Morton Stanley

This paper consists of nine pages and examines the African exploration of Sir Henry Morton Stanley ad featured in The Exploration ...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

The Mosaic Timeline -- Rome's Santa Maria Maggiore

The oldest surviving example of mosaic in a Christian church, the Santa Maria Maggiore in Rome shows Christianity's biblical timel...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

Northrup on History

This 4 page paper discusses David Northrup’s idea that history should be considered as comprising two periods, before and after ...

Adult and Children Advertising Differences

Advertising similarities and differences that exist between children and adults as well as reactions by children and adults to the...

Political Campaigns That Are Negative and Their Effects

In fourteen pages this essay considers Stephen Ansolabehere and Shanto Iyengar's 'Going Negative: How Attack Ads Shrink and Polari...

East and West Germany's Unification

In three page this paper discusses macroeconomics and their role in Germany's unification with AS-AD and IS-LM models among those ...

Techniques and Strategies of Lands' End

In seven pages this essay discusses Lands' End techniques and strategies with print ad recommendations included. There is no bibl...

Aztec Ruins National Monument of New Mexico

In five pages the location, history, and meaning of these Anasazi ruins that date back to approximately 1000 A.D. are examined. S...

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Public Opinion and Advertising

In six pages this paper examines the 'teen sex' ads of Calvin Klein in order to evaluate the relationship between public opinion a...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

AlItalia Advertisements and Antonio Canova's Pauline

In four pages an AlItalia's single print ad is examined in terms of its combination of old and new through imagery and illusion of...

Advertising and Sexual Images

In six pages this paper discusses how advertising uses sexual imagery with the controversial pornographic images of children in Ca...

Advertisements Featured in Time Magazine III

In three pages this paper analyzes an ad featured in a Time Magazine issue in terms of color and message. One source is cited in ...

Advertising Fallacies

a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallac...

Marketing and Health Care

with more knowledge than they may have had in the past. On the other hand, as they say, too much knowledge can be dangerous. Physi...

Fayum Portraits

as to whether or not they actually resembled the deceased to any greater degree. Analyses of the paintings shows that they are oft...

Software Selection Process

after sales support that will be needed. Two of the methods that are often used to select software are those of elimination...