Essays 121 - 150
seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...
in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...
experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...
marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...
there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...
Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...
(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...
Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...
advertisers perspective, to products and commercials if there is sexual imagery presented (Video Age International 12). In anot...
images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...
Technology and Advertising Many large corporate advertisers are looking for ways to reach larger markets and to demonstrate...
and are also interested in fashion trends. The trucks are shown as then being sued by a ranger of stars, keys being given to val...
in the minds of the customer and helps stimulate demand for the product" (McNamara, n.d.). Promotion includes ongoing advertising...
Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...
bought space in 28 consumer magazines and its advertisements are either a quarter page, a half page or a full page ("Google Rolls ...
Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...
products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...
on television commercials. In essence, this is a serious problem wherein when sexuality is presented, obviously or subtly, on a co...
receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that c...
of age" (Stages of Social-Emotional Development, n.d.) and requires that the child begin learning about autonomy. The purpose of ...
contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...
(Hoegh and Bourgeois, 2002; p. 573). The researchers were able to confirm empirically what Erikson intuitively knew and promoted....
free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...
misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...
target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...
a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...
as a sexual stance succulently; "With his hand on her thigh, a kneeling man is poised before the nether regions of a standing woma...
facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...
were in no way new or innovative, the designs the company launched with; the Nexia and Espero, were old General Motors designs tha...
fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...