Essays 151 - 180
females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...
Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...
of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...
to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...
to satisfy the demand of their target market. Each of these magazines will appeal to a different sections of the female populati...
in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...
Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...
in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...
is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...
billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...
termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...
BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...
their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...
of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...
titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...
and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...
Where once a candidate took almost sole responsibility for getting his message to the American...
its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...
provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...
items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...
distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...
is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...
the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...
Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...
Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...
2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...
and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...
some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...
contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...
advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...