Essays 181 - 210
Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...
In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...
and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...
In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...
In eleven pages this paper compares how advertising uses music with Plato's music utilization theory. Eleven sources are cited in...
In seven pages this report examines the American social impact of advertising messages. Twelve sources are cited in the bibliogra...
In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...
An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...
In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th...
Advertising similarities and differences that exist between children and adults as well as reactions by children and adults to the...
In eleven pages this paper discusses the significance of advertising research in a consideration of the relationship between agenc...
open position than has been intended. The response card bound into the magazine in front of the ad clearly is attached to t...
In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...
Advertising by tobacco companies and its controversies are examined in this paper consisting of eight pages. Seven sources are li...
of love and fear can be seen as the strongest, love can be difficult to portray and is suitable for a limited amount of topic, how...
In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...
In this paper that consists of eight pages the history of advertising within this sixty year period is explored. There are 21 bib...
to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...
pursuit of the elusive marketing promises. Sexuality is perhaps one of the most influential of all elements in contemporary...
In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...
In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in...
In a paper that contains ten pages the cultural values communicated through sex in advertising are discussed. There are ten bibli...
just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glorie...
In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the t...
see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...
includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...
to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...
the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...
informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...
In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...