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How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Criminology and Biology

as pariahs. Although the film is science fiction, this along with other fictitious works demonstrates the problem of human nature ...

The Problem of Alcohol Abuse - Impact in Abusers and Families

Alcohol poses a direct risk as a result of the physical impact it has on the body. The use of alcohol is often seen as a social ...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

A DISCUSSION ABOUT MOTIVATION

calories and getting more exercise. This is an example of extrinsic motivation; in other words, doing something for the sake of so...

Personal Spece Distances

the sidewalk so as not to destroys someones property (Leig, 2011). One of the dangers of excessive territoriality is something t...

ETHICS AND THE MILITARY OFFICER

Discusses ethics and moral behavior that needs to be considered by a military leader, especially in light of today's situations. T...

The Passenger Train Industry as an Oligopoly

order to overcome potential problems associated with monopolies. Many railway industries had been nationalized, this facilitated l...

Communications and Consistency Theory

Austrian psychologist Fritz Heider developed one of the earliest consistency theories, balance theory, which focused on the relati...

Microsoft and Monopolies

competing Netscape equated to exclusive dealings and were anticompetitive (Lapotka, 2009). Not all charges were upheld; the second...

Important Developments in Nursing

prove that the reason for the higher mortality rate was poor hygiene and overcrowding (Glass, 2002). The research was suppressed...

The Elderly and Substance Abuse

then developing a quantitative instrument for assessing risk behaviors related to the onset of substance abuse behaviors among the...

Topics Pertaining to Learning

it draws on what students already know, which aids them in assimilating new material. The learning environment should be both chal...

A Compare and Contrast Essay on Deviance and Crime

along separate modes of thought although there is no question that they show much overlap. Criminologists have mostly limited them...

Psychology as an Independent Scientific Discipline

there are numerous disadvantages inherent in restricting psychological investigations to the hard and fast rules of science. Psyc...

Issues in Leadership

thing that leads. 2. a guiding or directing head, as of an army, movement, or political group" (Dictionary.com, 2010). This shows ...

Nature v. Nurture, a Review

It is true that most people still believe that the problems are behavioral rather than medical. This 7 paper explores the issue of...

Autism and Treatment

that are characterized as "autism spectrum disorders." This paper lists these conditions and then, because it is a short essay, co...

Logic of Life by Tim Harford

successfully wean people from this dangerous habit. He reports that economic analysis finds that "advertising for nicotine patch a...

LEADING GROUPS IN A CRIMINAL JUSTICE ORGANIZTION: CHALLENGES AND OPPORTUNITIES

departments (and elsewhere, for that matter), leaders are "expected to be competent managers who inspire their followers to do eff...

Measuring a Propensity Towards Entrepreneurship

The writer creates a new construct that can be used at assess the level of orientation or propensity that an individual has toward...

Introduction to Psychobiology

the brain waves. Electrodes are places on the scalp and a machine picks up the shape and types of waves, e.g., alpha waves or beta...

The Failings at Enron from an OB Perspective

as individual isolated actors, but they acted as part of a group reflecting loyalties to colleagues and their commitments which we...

Leadership Qualities and Practice

on the actions and behaviour of leaders, in this approach leadership was perceived in the context of human behaviour. This was an ...

The Application of Organizational Politics and Leadership Theory in a Fast Food Restaurant

by examining the way that it can interfere with the normal organizational processes, such as recruitment, promotion, rewards and g...

An Overview of Schizophrenia

personality and impaired functioning of regular kinds of activities and tasks. Psychosis refers to distorted reality or a lack of ...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Troubled Teens: SUDs and DBDs in Adolescent Populations

226) and occurs in as much as 26 percent of the adolescent population, and include alcohol, tobacco and illegal substance use. Su...

Abnormal Psychology: The Diverse Perspectives

understanding and explaining human behavior, then it stands to reason that the disciplines of that science would gravitate towards...

Leadership Theory Applied to Tony Fernandes

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...