Essays 31 - 60
in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...
the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...
with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...
that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...
their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...
they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...
The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...
The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...
The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...
the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...
the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...
and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...
who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...
some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...
mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...
the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...
an interdependence with many other areas of human resource strategies, including the way employees are treated and motivated and t...
such as a spa may also be needed. The hotel needs to have the facilities to attract the customers and revenue maximization will no...
industry must analyze and assess why they are fragmented before companies in that industry can add value. This assessment should l...
are the folks who tend to spend the most money at the hotel (the expense account is taking care of it, which is why)....
This paper is based on a fictitious case study supplied by the student looking at the financial impact as well as other benefits o...
customer. This is a tool that helps assess the differences between the expectations and perceptions of the customers, and the actu...
This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...
is small chain of hotels in the South of England. With hotels having between 40 and 120 rooms they have the ability to provide a g...
Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...
give accurate real-time views of current business results, which can be invaluable in todays hypercompetitive and fast-paced busin...
a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...
In ten pages this paper discusses how Total Quality Management can be implemented in the hotel management culture of Radisson Hote...
In six pages this research paper examines luxury hotels in a comparative analysis of markets in the United States and France with ...
In eight pages Hilton Hotels' industry position is examined in a financial analysis that covers the years 1999 through 2001. Ten ...