Essays 451 - 480
pushing for four. Today quality has improved immensely. In 2001 it controlled 54 percent of the domestic market in heavy m...
bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...
advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...
is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
in the Notice. It defines the terms "Dispute," "Comcast" and "Arbitration Provision" (Notice). Its fairly self-explanatory, except...
stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...
faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...
strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...
The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...
and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...
environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...
explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...
seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...
to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...
need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...
personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...
reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...
that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...
Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...
of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...
All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...
The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...