Essays 61 - 90
to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...
Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...
which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...
serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...
In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...
In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...
In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...
fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...
genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...
for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...
trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...
things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...
Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...
The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...
nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...
retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...
a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...
need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...
rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...
even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...
in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...
strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...
of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...
for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...
Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...
paper recommends several strategies for the future, but the first recommendation is for change in Southwests mission statement. T...
In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...
be used for a number of reasons, Corman (1996) notes that there are potential benefits to managing Cash flow for some hedging prac...
?50 billion (US $98.5 billion) was made by a consortium which was led by The Royal Bank of Scotland (Investment Dealers Digest, 20...
airline which was bureaucratic and unfriendly. The main rival was that of All Nippon Airways (ANA) which was perceived in a more p...