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Chapter Review of The 22 Immutable Laws of Branding

and they do-in the short run (Ries, 2005). "But in the long run they undermine their brand name in the mind of the consumer" (Rie...

Is AA's Big Book Only for White Men?

discuss the impact of the mans drinking on his wife and children. Although the author makes an attempt to include women in a chap...

The Century of the Detective by Jurgen Thorwald

This book review is on "The Century of the Detective," a classic text by Jurgen Thorwald. The writer presents an overall view of t...

Freakonomics The Truth About the Economics of Dealing Drugs

Our popular conception of drug dealers is a guy with gold teeth and gold chains driving a BMW or...

Anne Lamott: Traveling Mercies

and reinforcement. In her case, this led to fairly early experimentation with sex and drugs. Lamott doesnt sensationalize her exp...

Book Industry Approaches to Communication Technologies

communication technologies have led to our age being branded the "Information Age". What this means in todays business environment...

Hunter Thompson and The Hells Angels

topic of controversy ever since the group came on the scene in the early 1950s. While members of the gang claim they are simply mo...

Logic of Life by Tim Harford

successfully wean people from this dangerous habit. He reports that economic analysis finds that "advertising for nicotine patch a...

Beer and Circus by Murray Sperber

nations universities, in order to stay viable financially, have placed undue emphasis on their sports programs, utilizing a perspe...

A look at De Pauw's Battle Cries and Lullabies

This well written book by Linda De Pauw is discussed in depth. The book concerns the role of women in the military and especially ...

African Colonialism

A. Abu Boahen gives an unusual view of the colonial experience in African Perspective on Colonialism. Most books take the European...

Ethel S. Person Dreams of Love and Fateful Encounters

The writer analyzes the Ethel Person book Dreams of Love and Fateful Encounters, and describes such ideas as first love and bondin...

A Review of Lopez's Commercial Revolution of the Middle Ages

of the arts) were administered accordingly. One of the most significant changes brought about by the barbarian age was its ge...

The Greatest Generation by Tom Brokaw

in eight categories: ordinary people; home front; heroes; women in uniform and out; shame; love, marriage and commitment; famous p...

Benjamin Rader/American Sports

of sport and leisure, it seems that Benjamin Rader (2003) does a good job in outlining the relationship between the advent of citi...

In the Eye of the Storm by Davidson

are par for the course in Angolas history. Other important themes are colonization and dominance. In this case, Portugal would dom...

The Idea of Dreams from Toni Morrison and Alain Locke

Morrisons novel this rebirth was filled with dreams and possibilities. For Joe and Violet it was a dream of better opportunities. ...

Jesus, CEO, Using Ancient Wisdom for Visionary Leadership

The writer reviews the Laurie Beth Jones book Jesus, CEO, which gives business advice based on the leadership techniques demonstra...

Past and Present American Negro Dilemma According to Dr. Martin Luther King

In eight pages this essay considers Dr. King's Where Do We Go From Here Chaos or Community? and compares the conditions to 30 yea...

American Ways by Althen

Althen's book entitled American Ways is discussed. This book portrays the white, middle-class perspective. This paper takes a soci...

An Examinations of Taliban: Militant Islam, Oil and Fundamentalism in Central Asia by Ahmed Rashid

most significant cons, according to critics, is President Bushs imperialist implication. Since the events of October 11th, Presid...

William Bulger's While the Music Lasts, My Life in Politics

In six pages this essay considers both book and author in an evaluation of good and bad and also incorporates other book reviewer ...

William Wordsworth's The Prelude

In five pages Book IV and Book IX of William Wordsworth's The Prelude are thematically compared. There are no other sources liste...

Monocrief, Squire and Jewell: Who Runs for the Legislature

This 5 page paper reviews the book Who Runs for the Legislature by Malcolm E. Jewell, Gary F. Monocrief and Peverill Squire. The w...

Book Report on Mark Sanborn’s The Fred Factor

of course, it only takes one person in any organization to "make a difference" (Sanborn, 2004, p. 8). The second principle, Succe...

Analysis of Sandra Steingraber’s Living Downstream

Both have been linked to cancer" (p. 6). This began, for Dr. Steingraber, a lifelong crusade to educate herself and others about ...

The Family Crucible (Reaction Paper)

This 5 page paper reacts to chapters 5 through the end of the book. Both a professional and personal reaction is provided for this...

Eleanor Roosevelt A Personal and Public Life by J. William T. Youngs

not only who she was as a person, but to also put her contributions and her legacy into a proper perspective. The book details sp...

An Analysis of The Myth of Self Esteem

self-regard, not egotism" (Anonymous The Rosenberg Self-Esteem Scale Rosenberg.html). But, it is only one aspect of the notion of ...

Holistic Nursing Journal

discourse that I find confusing. Philosophy has often struck me as an amorphous subject. Its slippery and refuses to be categoriz...