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Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Total Health Plan Project Management Case Study

human resources director. The remaining steps in this project are presented on the following pages. PART I: PROGRAM Proje...

The Philosophy of Insourcing and Outsourcing

Whether to produce goods and services in-house or to outsource them is a major decision for a company eyeing its profitability. Th...

Economic Analysis Sample of Dayton Ohio's Reynolds and Reynolds Automotive Division

In nine pages this paper presents a sample economic performance analysis with the company's history also briefly considered. Six ...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Sales and Reaction in respect to Compaq in 1996

This research report focuses solely on one article from Business Week concerning Compaq and its quarterly growth for the first one...

ABC's Development of Project Software

In this paper of seven pages two fictional companies the family owned Midnight Auto Supply company and ABC Software Solutions are ...

Increasing Revenues Proposal

In seven pages this paper presents a fictitious company's proposal to generate greater revenues. There is no bibliography include...

Startup Plan for a Real Estate Business

Life Realty is in the start-up phase of business and we believe, based on market research, that both the timing and the market are...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

ACME Development Contracts Advantages and Disadvantages

In this case study consisting of five pages ACME Trucking Company's development contract types are assessed in terms of advantags ...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Strategies Starbucks May Learn From

also help this will support the firm sales in the long term. The difficult economic conditions have impacted on many firms. Anoth...

Ethics and the Challenger Space Shuttle Tragedy

In eleven pages this paper examines the findings regarding what caused the Challenger space shuttle disaster of January 1986 in an...

19th Century Marvel of Technology, the Telephone

In five pages this paper presents a historical overview of the telephone and examines the Bell Company's early history. Five sour...

The Practice of Corporate Governance at British Petroleum (BP)

British Petroleum, which now incorporates Amaco, is highly active within the energy sector, specifically the oil industry. The wri...

Situational Analysis of Nintendo

one hardware development hits the market there is development stared on the next development. 2. SWOT Analysis 2.1 Strengths A ...

SWOT of Esprit

2008 (Karr, 2008). The wholesale sales accounted for more than 55 percent of revenues (Karr, 2008). Wholesale activities in German...

Enron, the Contribution of Masculine Culture to its Downfall

the epitome of stereotypical masculinity almost to the point of caricature. Skilling once said that he had thought about it a lot ...

Challenges of the Chinese Business Environment

the Chinese cosmetics market. LOreal have a large number of brands that are popular in the west, and were able to transfer some of...

A New Strategy for Toyota

in Europe the firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The fir...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

TOYOTA: BETWEEN SHAREHOLDER AND CUSTOMER

rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

AMERICAN CONNECTOR AND DJC

his vision, and this could spell dire trouble for American Connector. One case in point is the companys design and implemen...