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'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Cartoons About Fashion

of "coochy-coochy-coo" we have "Gucci-Gucci-Goo." The sense of play is also found in the fact that they both rhyme, with each oth...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

The Potential of ABC Systems in the Service Sector

This 5 page paper looks at the way that the concept of activity-based costing may be applied to the service industries. The genera...

The High Stakes Game of the Toy Industry

A 20 page expose on the toy industry in the U.S. This paper reviews Sidney Stern and Ted Schoenhaus' Toyland The High-Stakes Game...

Healthcare Industry and Organizational Behavior

In thirty pages this paper discusses the organizational structural impact upon the healthcare industry's dramatic transformation i...

Entrepreneurial Opportunities in the Deregulated Electricity Industry

In thirty pages this paper considers the electricity industry after deregulation and the opportunities that exist for entrepreneur...

Marrone and His Vision of Dying Dying

Death and dying are a major concern in American society today. Robert Marrone addressed the various issues in Death, Mourning, and...

Overview of the Footwear Industry

In twenty pages Reebok and Nike are featured in this footwear industry overview that considers practices within the industry, corp...

Advanced Micro Devices

This 12 page paper provides an overview of the CPU manufacturing industry and current strategies being utilized by AMD, Advanced ...

Europe's Airline Industry

monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...

Semiconductors and Silicon Valley

In this age of miniaturization, it should be possible to place two CPUs onto a single chip, making additional processing power ava...

Construction - Completing the Job On-Time

impossible to complete the project on time. I also contacted suppliers and materials were readily available for the start of the ...

Recent History of the Textile Industry in America

This paper presents an overview of the American textile industry's recent history in twelve pages with innovations and future plan...

Tourism Industry and Employee Empowerment

more than likely to have positive things to say about an employee. In one instance, for example, on a cruise ship, a family found ...

Overview of the Pharmaceutical Industry in the United States

too many side effects are being released to the market. Pain-reliving drugs such as Celebrex, Naproxin and Vioxx have been thought...

Fire Service Industry and Labor Relations

In five pages this paper examine issues including unionization, safety protocol maintenance, and volunteer usage in a consideratio...

Overview of the Funeral Industry

attractive caskets. The funeral industry is unique in its existence: it is one of the very few that maintains a strong sense of s...

Internal and External Hardware and Software Development Process Efficiency and Effectiveness of Automotive Systems

In fifty pages this paper examines how the automotive industry's development process has been assisted through technology uses, mo...

England and the Tobacco Industry from 1700 to 1800

In ten pages this paper discusses the tobacco industry's impact on England and the rest of Europe during this time period. Seven ...

U.S. Textile Industry Analyzed

In fifteen pages the trends pertaining to the textile industry in the United States are analyzed and include a consideration of th...

Auto Industry Comparisons of the United States and Japan

In fifteen pages these two countries are compared in terms of their auto industries' differences and similarities. Twenty sources...

Should Airlines be Regulated Again

commission commented that commissions at the federal level are often scapegoats for politicians who do not want to make the decisi...

The Cosmetics Industry and the Cultural Obsession with Beauty

body dysmorphic disorder, a psychological condition in which one becomes fixated on the notion that there is some grave flaw in on...

Global Influences in the Liquor Industry in the 21st Century

and vodka, the cross-category acceptance of substitution by consumers is low, as may be expected with a diversified industry (Mint...

Advertising in Wind Power

the market has grown by leaps and bounds and represents more than 90% of the current newly installed capacity each year. This is i...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...