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Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Overview of Distributed Databases

In nine pages this research paper considers distributed databases in terms of operation, advantages, and history with various busi...

Distributed Computer Databases

In nine pages this research paper examines distributed computer databases in terms of their history, how they are applied, design ...

Software Program Integration and Material Requirements Planning

In this report consisting of five pages, manufacturing integration through software programs are evaluated in terms of cost effect...

Efficiency and Costs of Electronic Data Exchange

In five pages this research paper examines EDI in terms of processes and uses with the emphasis upon shipping and manufacturing wi...

An Overview of ATM or Asynchronous Transfer Mode

In five pages ATM and ATM networks are examined in terms of advantages, disadvantages, and their implications. Six sources are ci...

Information Technology of 'Switches'

In three pages this research paper examines the ATM information technology of 'switches' in terms of their engineering and computa...

Videoconferencing and Business

(Zeile, 1994). In the early 1990s, the price of a video system for a full room ranged from between $40,000 to $100,000 with roll...

Home Businesses and Computer Generated Changes

In a paper consisting of five pages home businesses are examined in terms of the changes brought about by computers. Eight source...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

Consultant Report on Canada as a Relocation Site for Business

In twelve pages this paper considers the advantages of Canada in terms of its diligent and educated labor force, its sound economi...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Former Eastern Bloc Nations and Their Business Attractiveness

In a paper consisting of seven pages the countries of Czechoslovakia, Hungary, and Poland are examined in terms of their economic ...

Business Climate of Costa Rica

In eight pages Costa Rica is examined in terms of its foreign investment receptiveness as well as is environmental attractiveness ...

Growing Economy of Spain

In five pages this paper examines the rapidly growing economy of Spain in terms of its various reasons. Six sources are cited i...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

AT&T, Rostelecom, and British Telecom Telecommunication Companies

In thirteen pages these American, Russian, and British telecommunications companies are contrasted and compared in terms of US GAA...

Sunscreen Marketing In The Caribbean

for the more populated islands of New Providence and Grand Bahama. Other population movement is "an intraisland migration from th...

Overview of Dow Chemical Company

In eight pages Dow Chemical is examined in terms of its business outlook. Five sources are cited in the bibliography....

ACME Development Contracts Advantages and Disadvantages

In this case study consisting of five pages ACME Trucking Company's development contract types are assessed in terms of advantags ...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Direct Marketing and Retailers

In ten pages this pape discusses the importance of direct marketing especially in terms of educational software but argues that br...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Reliability of Surveys

In nine pages different types of surveys are examined in an assessment of how reliable they might be in terms of accuracy. Seve...

Automobile Sales and Distributive Negotiations

In five pages automobile sales are examined in terms of distributive negotiations. Two sources are cited in the bibliography....

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...