Essays 1981 - 2010
In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...
In ten pages this paper discusses global operations and the technological development's impact upon the Australasian region. Ten ...
In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...
sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...
In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...
In ten pages this paper discusses the stock market and how it is finally moving toward decimals after years of using fractions. F...
This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...
In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...
In six pages this paper discusses the challenges in marketing that are facing Nike. Eight sources are cited in the bibliography....
In eight pages this paper discusses how financial markets in Europe and elsewhere have been influenced by the single Euro currency...
In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...
In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...
In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...
In five pages this paper argues that overseas agents and distributors are important export market components that need careful cor...
In ten pages the evolution of digital music and the internet are discussed from a marketing perspective with Napster's demise amon...
Implementing various Internet marketing tactics to better present her artistry to the online public will be quite essential if Kel...
In ten pages this paper analyzes marketing strategies and analysis in a determination of hows and whys with Toys 'R Us being the f...
In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes...
In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...
In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...
In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...
This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...
In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...
In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...
In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...
In eight pages marketing and the various cultural differences that it is forced to confront are examined. Nine sources are listed...
In six pages Clinique is examined in terms of the need for the establishment of marketing controls and audits ideally semiannually...
In five pages this paper examines business marketing in a consideration of various persuasive tactics. Seven sources are cited in...
In five pages this paper discusses how to market videos in a highly competitive digital age. Six sources are cited in the bibliog...
In sixteen pages this paper examines stock values, dividend payouts, and the S and P 500 in an analysis of stock market behavior. ...