Essays 481 - 510
slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...
A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...
This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...
In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...
with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...
In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...
In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...
This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...
In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...
often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...
In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...
This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...
In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...
the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...
increasing its value to institutional investors, "intent on managing $5 billion in assets in this area by 2000. The firm is trying...
In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...
In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...
so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...
only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...
the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...
prices and quality? On the one hand, in a free market economy, in which the consumer determines the product and distributi...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
the airline is also a low cost airline but seeks to differentiate on service it is not the very cheapest, to we need consumers tha...
operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...
some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...
The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical...
and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...
St. Louis area for a new property management business to find success. Coleman Property Management will target the higher e...