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Essays 1951 - 1980

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Japanese Automobile Industry

automakers focus on the dynamics of that relationship and how well the assembler performs. Instead, these authors investigated the...

Can Revenue Generation be Enhanced with IT

(Red Cross, 2010) and the World Wildlife Find also undertake similar strategies. Another revenue maximisation approach is ...

The Ethics of the BP Incident

hearing, suggested that the oil giants safety record could justify barring it from doing business in the US, citing a string of ac...

SOUTHWEST AIRLINES - A CULTURE TO BE ADMIRED

maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

Hypothetical Ethics Business Case

This is an innovative company that has grown fast enough in five years to develop plans to offer and IPO. While their founding loc...

Children Working

to whom they outsource have young children working in the factories. Many people may remember the Kathie Lee Gifford sweat shop co...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

Should Merck Licence Davanrik?

trials,. This has limited the firms opportunities in terms of raising more equity, and has placed LAB Pharmaceuticals in a difficu...

Synopsis of Coca-Cola

a 45% share of the soft drinks market, and overall the drinks account for 2% of the liquid intake of the world (MSN Money, 2010). ...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

A New Strategy for Toyota

in Europe the firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The fir...

TOYOTA: BETWEEN SHAREHOLDER AND CUSTOMER

rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

BSC in SME’s

these also have an impact on cost. Therefore, the balanced scorecard have the potential of raising awareness of issues such as res...

Analysis of McDonalds

goods, therefore it is a product that will see a decrease in demand when there is a decrease the level of disposable income (Nelli...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

AMERICAN CONNECTOR AND DJC

his vision, and this could spell dire trouble for American Connector. One case in point is the companys design and implemen...

The Competitive Position of Potential Strategy for Synergy International

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

Downsizing at Emeco

identify two dimensions, those of constructive/destructive responses and those of active or passive. The actual manifestation of r...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Employee Assessment at Kudler Fine Foods

The managers will also need to work as part of a team, supporting senior management and encouraging lower management and employees...

NEGATIVE WORD OF MOUTH AND VIRAL MARKETING

quality of the reviews, whereas low-involvement consumers didnt care about the quality - they conformed to the negative reviews an...

Adopting an Internet Strategy

Where used for promotion only a company website will act as a promotion tool, giving out information out about the company, promot...

Primary Research Tools

in-depth results but the style of the approach which generally asked a number of relatively simple questions is suitable to be use...

Activity Based Costing Case Study

30,000 90,000 Total 500,000 1 40,000 80,000 60,000 180,000 This makes an assumption that there is a even spread of costs,...

Human Resource Management at a Telecommunications Company

high level of reliance on technical skills of relatively few employees as well as services standards, at both customer contact poi...