Essays 121 - 150
were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...
48 143 143 283 97.47 Total Fresh Fruit and Vegetables 9,251 8,887 7,769 9,226 8,851 7,797 9,160 Processed Fruit and Vegetables 15...
Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...
In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...
In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...
In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...
necessarily participate at all but will buy merchandise which is connected with the sport....
The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...
may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...
customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...
to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...
older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....
In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...
considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...
may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...
while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...
the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...
This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...
attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...
"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...
In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...
In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...
In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...
In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...
and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...
In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...
installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...
be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...
support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...
(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...