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Music and Sex

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

Low Calorie Ice Cream

different countries, with countries such as the UK, France, the Netherlands, Belgium and Denmark showing the high growth rates in ...

Barclays Bank

e-commerce, this is as high as 91% in the UK and 95% in the US (Hobley, 2001). This demonstrates a massive growth in the use of th...

Website Building

from clicking the mouse to go to another site. In this paper, well study some aspects as they pertain to developing and...

Case Study for Caterpillar Inc.

employee had been employed with the company for 22 years. In 1982, however, the bubble began to burst. The world went into a ser...

Information on Corporate Structure

in a corporate charity or non-profit organization) or to obtain a profit based on a product or service that the market definitely ...

Case Study of Exmouth PLC

1,021.50 cost of sales (b) 925.2 855.3 Gross profit (a - b) (c) 123.10 166.20 Gross profit margin (%) (c/a x 100) 11.74 16.27 Th...

Price War in 1983 Quebec and Guarding the Flank

be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this manner...

Analysis of Sen. John Kerry's Economic Policy

2. Cutting middle class taxes/reforming corporate taxes 3. Balancing the budget...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

IPO and Its Decline

this way: "...continued stock market volatility could signal an IPO slowdown. The unprecedented volatility of high-tech stocks la...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Travel Agency Business Plan Start Up

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

Singapore and Starbucks

2003), and the influence of Western culture that already exists (Interscience, 2003). In fact, entering the Southeast Asian market...

Enhanced External Counter Pulsation Business Plan

HMOs now are listed as the responsible parties for 97 percent of all Americans who have insurance coverage and are not covered thr...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Performance of Granada Plc

profit margin of 3.8%. The return of capital employed, also know as the return on investment is also improving as would be expecte...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

Darden Restaurants

diversity and reward incentives as well. Darden -- A Background Based in Orland, Fla., Darden operates 1,300 restaurants t...

Definition of Source Credibility

power not all of which are going to be applicable to communication across the media. The five type of power they identified were; ...

Overview of Toyota

cost advantage and differentiation. These are two different ways a competitor may get the edge on its rivals. In trying to underta...

Competing with Supermarkets in E-Commerce

to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...

Gulf States' Soccer League Planning

countries, which is also a motivation for the undertaking of such a project. The second aspect is then how this can be planned and...

PepsiCo's Cost of Capital

In five pages PepsiCo's capital structure is examined in terms of weighted average cost of capital and the various types of weight...

Boston, Massachusetts' Maid Services

In ten pages this paper examines twenty domestic services agencies in the Boston area in terms of market role and the distinctive ...

United Kingdom's Compulsory Purchase Orders and Unfair Property Compensation

loss of property due to a compulsory purchase order can, itself, be an experience that is devastating. The accompanying administra...

China and Pharmaceutical Expansion

In seven pages this paper discusses entering the pharmaceutical market in China in a discussion of what Bristol Myers Squibb would...