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Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Al Ries and Jack Trout's Horse Sense The Key to Success is Finding a Horse to Ride

The difference between winning the race and pulling up the rear is not found within the jockey, but in picking the right horse to ...

How to Become a Rainmaker The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

not get beyond the first three chapters, he or she will have already received all the practical information necessary to improve c...

Marshall Plan America by Michael Hogan

that by offering technological solutions for problems, the US would be able to introduce American marketing and engineering method...

Seven Habits of Stephen Covey

Likewise, his conclusions are logical and naturally fit with the reality of his readers. For example, Covey (1989) indicates that ...

Canadian Education Literature Review

decades. The greater diversity in our schools has resulted in new curriculum and instructional methodologies. Weatherspoon hints a...

Mappings, Feminism and Cultural Geographies of Encounters by Susan S. Friedman

cultures" (Friedman 5). This is what Friedman attempts to offer her readers in this text. Part I focuses on the encounters betwe...

The Visible Hand by Alfred D. Chandler

of managerial hierarchies and conclude with the observation that as businesses grew to dominate certain sectors of the US economy,...

An Ecological Vision Captured in All Creation is Groaning Edited by Carol Dempsey and Russell Butkus

non-human alike" (3). This feeling is contrasted against the sense of "lived inter-relatedness," which is the obtained by acknowle...

'Crossing Border Street' by Peter Honigsberg

during that time. Whenever Honigsberg visited Bogalusa, Louisiana, where he had covert meetings with a black group, the Deacons of...

A Review of Latin America at the Crossroads and Fast Forward, Latin America on the Edge of the 21st Century

"academic specialists, foreign policy analysts and practitioners, and those in the commercial banks and international lending agen...

Beirut Outtakes by Larry Pintak

The Muslims wanted more power and the Christians were doing their best to try to prevent them from achieving this goal. However, P...

Manchild in the Promised Land by Claude Brown

for myself. I began to blame Danny, Butch and the Kid for my present fate...But then I thought, aw, hell, it wasnt their fault--as...

Black Like Me by John Howard Griffin

was an immediate celebrity. However, many racist whites and quite a few people in the black community were angered by his assumed ...

The Life and Times of Grigorii Rasputin by Alex De Jonge

De Jonge places particular emphasis on his spiritual transformation in early adulthood, pointing out that such transformations, su...

From Beirut to Jerusalem by Thomas L. Friedman

In eight pages this text which covers the 1980s Palestinian and Israeli conflict and tensions in Lebanon is the focus of a summary...

Cynthia Arem on Anxiety About Math

text is logical and begins with a diagnostic process that aids the reader in determining whether or not he or she truly does suffe...

Jackie Kay's 'Trumpet'

The world as a whole, in fact, was not privy to that information. It would only be when Joss died and his body was processed thro...

Overview of Seven Habits of Highly Effective People by Covey

The cognitive aspect of the work seems to be the most important. Making a paradigm shift, as the author reiterates, is the highlig...

The North American Indian Struggle for Unity, 1745-1815

additional examples could be presented as well. The most interesting of Dowds examples concern the leadership strategies of the t...

'Framing American Divorce: From the Revolutionary Generation to the Victorians' by Norma Basch

contends that, "Regional variations in divorce law were more pronounced on an east-west axis than a north-south one."3 For instan...

Modern Man in Search of a Soul

being the spiritual problems of modern man. We must keep in mind, of course, that Jungs reference to "modern" is dated to say the...

Oakes's Becoming Good American Schools

tradition, particularly the tension between the very powerful concept of and drive for individualism and the ideals of civic virtu...

A Review of Masks in Modern Drama

depravity of which he is capable. The satiric mask isolates a characteristic, distorts or enlarges it, and freezes it permanently....

Fist, Stick, Knife, Gun and Canada

his story in addition to it being a book about recommendations in respect to societal violence as a whole. The author begins with...

A Review of Genetic Turning Points The Ethics of Human Genetic Intervention

embryo warrant more respect and care than mere tissue. The embryo is potentially associated with a human person in the future" (Pe...

Exclusivism vs. Inclusivism: An Examination of the Question of Who Will Reach Heaven

heaven. This theory places a considerable weight on morality as a deciding factor in determining our final fate. The logic is th...

“Managers not MBA’s”

ate part of a larger team. In additional to this Mintzberg (2004) also argues that the type of people attracted to MBAs are not th...

Wiencek/On George Washington

than "anywhere else" (Henriques 414). However, the "bad news" is that amidst Wienceks narrative there are numerous errors, as well...