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Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Leeds Development Agency Case Study

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

Microsoft and Their Diversification Strategy

Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...

Advanced Micro Devices

This 12 page paper provides an overview of the CPU manufacturing industry and current strategies being utilized by AMD, Advanced ...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

Military Strategy of the Gulf War and Outcome of the War

In twenty three pages this research paper examines the military strategy of the Gulf War from a sociopolitical perspective and con...

Black Politics and Deracialization

In five pages campaigns of black politicians are examined in terms of the use of deracialization as a political strategy that incr...

Warren Buffett's Investing Method

In twelve pages investment strategies are considered with the primary focus being the value investing strategies of Warren Buffett...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

Company Mission and Strategy Management

in their idea or product; if this is the case then it appears clear that mission will be one of the first stages in strategic mana...

Sustainability Strategy at Wal-Mart

the companys own bottom line. For example, a short-term goal in logistics has been the target to obtain a 25% increase in fuel eff...

Benchmarking; The Classic Airlines Case Study

their strengths to gain customers and sales increased. The potential strategy for Classic From this case there is ability to se...

Total Compensation Strategies

if the primary strategy of the manager or owner is that of profit maximization the short term. This can also reflect the general e...

Wal-Mart's Distribution Strategy

afternoon or early evening and not unloaded until night-time hours when the stores are quietist; this may be seen as effective sch...

Language Learning Styles and ESL Teaching Strategies

study will assess existing learning styles and educational strategies used to assess the impacts of ESL/TESOL and Bilingual educat...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Speech-Language Therapy/Children w/ADHD

strategies used to identify the function of the target behavior" (Stahr, et al, 2006, p. 201). In other words, an intervention is ...

Xerox Case Study

was in difficulties. This gave an effective reason for the change to take place and meant one of the main barriers to change was o...

The Importance of Clear Recruitment and Performance Management Strategies

at the different theories which impact on aspects such as recruitment and performance management it is hoped the senior management...

HSBC in China

exercised is reflected in the commercial environment. In 2001 China joined the World Trade Organisation, as part of that agreement...

Netflix; Ten Year Plan

not yet be released on DVD, or for films that are not currently being shown. This is where and why the DVD...

Mikes Bikes Simulation Scenario

cost drivers for the business (Thompson, 2005). The company in the Mikes Bikes scenario wishes to maintain quality as the same t...

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Can Multi-National Enterprises Build Sustained Competitive Advantages On The Basis Of Co-Operative Structures And Strategies?

to that which has the smallest absolute disadvantage. They should also import commodities where the absolute disadvantage is the g...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Teaching Math - Effective Strategies

The student population was diverse in all respects. The researcher found that students in the "technology-enriched classrooms . . ...