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Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Sports and Drugs

we may wish to consider, for instance, if the testing of an athlete may be seen as ethical, and why bother with the testing anyway...

Los Angeles Lakers' Basketball Star Kobe Bryant

bristles at accusations that he played selfishly last season, saying he wanted to help the team but was too young to know how" (pp...

Comparing the Sporting Policies of John Major and Margaret Thatcher

to a stagnation of policies, and that change was inevitable. However, during this time there were two different leaders; Margaret ...

Team Sports and Cohesion Importance

individuals (Matheson et al, 1997). The evidence of high levels of cohesion in successful sporting teams is widely acknowledged (...

Sponsorships and Special Events

these days are finding themselves in competition with other organizations for sponsorship dollars (Allen, 2002). Non-profits and f...

Pro Soccer from a Financial Perspective

(Wagman). This particular lawsuit has demonstrated how the ever increasing costs of running a soccer team - including the ...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Fathers, Sons, and the Bonding Created by Sports

able to go along on a fishing or bike trip then Dad doesnt have to miss family time to pursue his hobby, and the child learns inva...

U.S. Race Relations and Sports

his firm resolution until his lifes end (Faulkner, 1995). The turning point in Robinsons life was when his mother uprooted him an...

Legal Role of an Agent in Professional Sports

side in either the non-union or the union workplace. For example, even unorganized workers have the right to engage in unified act...

Sports Coaches and the Impact of Using Tobacco

34(9): 42. A surprising look at the number of runners that continue to smoke in spite of the fact they are competitive runners an...

Evolution of Orthopedic Sports Medicine

In sixteen pages this paper discusses orthopedic sports medicine in terms of its evolution with such topics as injuries, treatment...

Contemporary British Sports and Feminist Theory

This inequality is based upon the perception that they are the weaker gender. Feminist theory is an attempt to break through esta...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Sports Psychologist's Role

ability yet still allow them to enjoy their participation of the sports. The methods utilized by the sports psychologist ...

Sports Marketing

can be drawn from the information provided. The trouble lies in making sports marketing integration work. Many powerful forces o...

The Power of Incentives

are Creative," 2007). While contests are good, simply giving the winner some money is not a good idea. Why? The reward should be d...

Analysis: “The Sun Also Rises”

to those who fight it but everyone who is touched by it. We begin with gender, because of the persona Hemingway created, and with...

Sports and Gender

activity an entire tribe could be lost. Women needed to be protected because they were pregnant or caring for physically weak memb...

Lawrence Sports Inc.; Executive Summary

more liquidity within the company. A range of potential reactions have been considered; * To do nothing. The company can carry on ...

Business Law Questions

find a meeting of the minds. Mediation and collaborative law are two other types of resolution processes. Mediation is when the...

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

Sports Coverage and the Responsibility of the Media

In eight pages this research paper discusses the responsibility of the media in the reporting of sporting events. Four sources ar...

Children and TV Violence

Yosemite Sam getting his head blown off at least once a week and of course, the memorable Wyle E. Coyote who never, in all his fo...

Asia and American Popular Culture

Buddha would slowly give way to American capitalism, as pop culture stretched "from Singapore to Seoul, Bangkok to Bombay" (Smith ...

College Sports and Gambling

In eleven pages this paper discusses college sports gambling issues as it affects the NCAA, teams, and athletes. Ten sources are ...

Proposal Regarding Reducing the Incidences of College Gambling on Sports

In six pages a model proposal detailing ways in which sporting events' game fixing and gambling by college students can be curtail...

Physical Education and Sports

In five pages this paper discusses the changes in physical education and sports and also includes competition's psychological impa...