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Sports Marketing

can be drawn from the information provided. The trouble lies in making sports marketing integration work. Many powerful forces o...

Sports Coaches and the Impact of Using Tobacco

34(9): 42. A surprising look at the number of runners that continue to smoke in spite of the fact they are competitive runners an...

Adolescence and Football

to Dr. Jordan Metzl, physician who specializes in sports medicine and author of The Young Athlete: A Sports Doctors Complete Guide...

Sports and Target Marketing

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

Team Sports and Cohesion Importance

individuals (Matheson et al, 1997). The evidence of high levels of cohesion in successful sporting teams is widely acknowledged (...

Sponsorships and Special Events

these days are finding themselves in competition with other organizations for sponsorship dollars (Allen, 2002). Non-profits and f...

Sports Psychologist's Role

ability yet still allow them to enjoy their participation of the sports. The methods utilized by the sports psychologist ...

Legal Role of an Agent in Professional Sports

side in either the non-union or the union workplace. For example, even unorganized workers have the right to engage in unified act...

Soccer and Sports Psychological Motivation

will ensure proper motivation in young athletes. Researchers in sport psychology consider motivation "to be one of the most comple...

Los Angeles Lakers' Basketball Star Kobe Bryant

bristles at accusations that he played selfishly last season, saying he wanted to help the team but was too young to know how" (pp...

Comparing the Sporting Policies of John Major and Margaret Thatcher

to a stagnation of policies, and that change was inevitable. However, during this time there were two different leaders; Margaret ...

Fathers, Sons, and the Bonding Created by Sports

able to go along on a fishing or bike trip then Dad doesnt have to miss family time to pursue his hobby, and the child learns inva...

U.S. Race Relations and Sports

his firm resolution until his lifes end (Faulkner, 1995). The turning point in Robinsons life was when his mother uprooted him an...

Pro Soccer from a Financial Perspective

(Wagman). This particular lawsuit has demonstrated how the ever increasing costs of running a soccer team - including the ...

Management and Sports Marketing

inconsistent environment (University of Louisville, nd). 2. Fan Identification Despite the importance of having a strong fan b...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Sports and Drugs

we may wish to consider, for instance, if the testing of an athlete may be seen as ethical, and why bother with the testing anyway...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Native American Images as Mascots

answered the magazines poll, who do not care. But, there are seemingly far more people who are greatly offended by such images....

Examination Of Alcohol And Sports

their rights are being violated by the limitation (Stockwell, 2001). II. CONTROVERSIES OF MARKETING/ADVERTISING ALCOHOL AT COLLEG...

Learning to Focus in Sports and Other Life Pursuits

original publication but today the techniques he advocates are widely recognized in a diversity of disciplines. Those techniques ...

Violence In Sports

the Boston Bruins in the head and fractured his skull; the players had already engaged in two fights earlier that game and were su...

Why Violence IS So Prevalent In Sports

very heart of causal processes (Bandura, 1986). Emphasizing the notion of learned expectations, this theory is closely associated...

Pro Sports and Imposing Age Limits

necessities of life for themselves as determined by a capitalistic society. According to antitrust proponents, rules that include...

Out-Of Market Sports Fans

MLB Advanced Media has tapped into todays ever-mobile society by making games available to approximately one-quarter of a million ...

King of Sports Journalists/ Jim Murray

extremely talented writer, the consensus of his peers is that Murray could have chosen to write anything he wished, but he chose s...

Do Drugs, Get Banned Forever

(Albergotti). Some steroids apparently give a "boost" to performance that last for life, giving these athletes a permanent advanta...

Racism and Sports

story interesting is that the United States all but used him to prove to Adolf Hitler that African Americans could beat Germans, a...

Sports Management Curriculum, Virtual Reality, and Traditional Simulation

or in groups that can be translated into a definitive course of action (Lainema & Lainema, 2007). The purpose of simulations is t...

Is Walking Beneficial for Human Health?

day. Rather than scheduling in daily walks, they try to increase their ordinary walking in the course of doing their daily tasks. ...