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The Commercialization of Sport

the commercialization of sport is a given. It may in fact be a factor in current debates about the reality of sport. The question ...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Production and Pricing at Under Armour, Inc.

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

Adolescence and Football

to Dr. Jordan Metzl, physician who specializes in sports medicine and author of The Young Athlete: A Sports Doctors Complete Guide...

A Comparison of Boxing and Ultimate Fighting

for example do not have a sense of authenticity anymore, and seems to be a throwback to an earlier time. Boxing is in fact a bit o...

Sports Marketing

can be drawn from the information provided. The trouble lies in making sports marketing integration work. Many powerful forces o...

Sports Coaches and the Impact of Using Tobacco

34(9): 42. A surprising look at the number of runners that continue to smoke in spite of the fact they are competitive runners an...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Father and Son Bonding Through Sports

wolfed down all winter had turned into spring steel" (Sanders 34). While there is bonding between father and son, there is also a...

Sports and Drugs

we may wish to consider, for instance, if the testing of an athlete may be seen as ethical, and why bother with the testing anyway...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Contemporary British Sports and Feminist Theory

This inequality is based upon the perception that they are the weaker gender. Feminist theory is an attempt to break through esta...

Los Angeles Lakers' Basketball Star Kobe Bryant

bristles at accusations that he played selfishly last season, saying he wanted to help the team but was too young to know how" (pp...

Comparing the Sporting Policies of John Major and Margaret Thatcher

to a stagnation of policies, and that change was inevitable. However, during this time there were two different leaders; Margaret ...

Fathers, Sons, and the Bonding Created by Sports

able to go along on a fishing or bike trip then Dad doesnt have to miss family time to pursue his hobby, and the child learns inva...

U.S. Race Relations and Sports

his firm resolution until his lifes end (Faulkner, 1995). The turning point in Robinsons life was when his mother uprooted him an...

Pro Soccer from a Financial Perspective

(Wagman). This particular lawsuit has demonstrated how the ever increasing costs of running a soccer team - including the ...

Sponsorships and Special Events

these days are finding themselves in competition with other organizations for sponsorship dollars (Allen, 2002). Non-profits and f...

Sports Psychologist's Role

ability yet still allow them to enjoy their participation of the sports. The methods utilized by the sports psychologist ...

Legal Role of an Agent in Professional Sports

side in either the non-union or the union workplace. For example, even unorganized workers have the right to engage in unified act...

Team Sports and Cohesion Importance

individuals (Matheson et al, 1997). The evidence of high levels of cohesion in successful sporting teams is widely acknowledged (...

Professional Sporting Venues and Public Funds

is a mark of prestige throughout the country and, in many cases it is. Think of Salt Lake City, Utah. It is famous for the Great S...

Golf and Its Benefits to Health

The connection between body and mind is unmistakable, particularly in relation to the positive benefits of golf. As advantageous ...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Sports Origin and Theories

recreational sports such as cycling. The author notes that the influx of the sport paralleled and reinforced the embrace of values...

TV Viewer Types Types Of Television Viewers: Home Shopping Addicts, Diehard Sports Fans And Public Television Loyalists

available around the clock due to the technological advancements television has bestowed, shoppers are not only able but they are ...

Sports of the Future

peers around them that can serve as motivation. Whether or not teammates get along is evident as soon as the ball is set into pla...

Social Responsibility, Ethics, Sports, and Philosophy

of medicine, law, and theology has been expanded tremendously, however. Now there are professionals in practically every field an...

Racial Factors Within the Context of Sports

a high school junior who made jaws drop when he played; his skill was exemplary but he is white (Cray, 1998). In fact, he would be...