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Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

American Obesity and Fast Food

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

Arguments for English Only Laws in the U.S. Both For and Against

enough to address. This is often the case in proletariat communities where teachers struggle just to get through the day without ...

Deceptiveness of Diet Plans

of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Asia, the United States, and Blue Jeans

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

Sex and Violence on Television

many viewers find objectionable. It has been described as "wall-to-wall violence scored to gratingly loud rock with the occasional...

Questionable Ad Replacement or Continuation Report Example and Recommendations for the Magazine Living Well

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

Advertising and its Purpose

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

Conceptual Analysis of Dolly's Fashion and Louis's Passion by Stephen J. Gould

or genetic argument is often presented to reduce social spending on certain delinquent programs because "you cant change them, the...

Political Dominance of the Liberalism Philosophy

a choice if deciding which way the world is swinging today, or always has. There is somewhat of a misconception that the world has...

Intelligence and Its Causes

But this study focused on a very extreme cause of mental retardation. Much of humanity does not have microcephaly, yet some peopl...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Injury and Safety Impacts of Bicycle Helmet Laws

enter emergency departments as a result of bicycle accidents (Business Wire, 1997). Over sixty percent of those individuals who d...

Advertising and Women's Images

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

Abolishing the Patent Monopoly

biotechnology can easily run up to tens of thousands of pages, including text and diagrams (Malone, 2002). Each one must be read w...

Fictional Literature, Determinism, and Free Will

the books noted above we find several themes which are common to much of the worlds greatest literature. Among these themes are h...

Thibaut and Kelley's Social Exchange Theory of Communication

to determine the best possible behavior is not a new idea. This is basically what John Stuart Mill proposed with his philosophy of...

Twenty First Century and Appropriateness of Australia's Constitution

to address the current realities of the American people. As visionary as the men who created the American constitution were, they ...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Family Planning v. Sterilization in Peru

Mr. and Mrs. Rey, a recently married couple, had dreamt of a large family ever since they began planning their future together, bu...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Nurture, Nature, and Gender Roles

a male, well, a male. There is no arguing with biological facts and figures in this context. However, having stated that, it is al...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Young Women and Advertising

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

Young Women and the Negative Effects of Advertising

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...