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An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Case Study Involving the Bronner, Slosberg Humphrey Firm

In five pages a Bronner Slosberg Humphrey student supplied case study is examined in terms of how expansion can take place without...

Harvard Business School Case Study 9 394 212 on Satellite Television Asia Region

the cost? The television market in Europe was more receptive to the idea but Asia was truly an unknown entity. Not only did STAR ...

Union Carbide and Dow Chemical Merger

In ten pages this paper presents an article and SWOT analysis of the August 1999 merger between Union Carbide and Dow Chemical. F...

Hershey's Sale of its Pasta Unit

In five pages this paper presents future forecasts and a SWOT analysis of the decision by Hershey to sell its pasta unit in order ...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Sears' New Directions

In sixteen pages this paper examines the future course being charted by a Sears' retailer with past troubles and how they were sur...

Late 1990s' European Expansion of the Wal Mart Retail Chain

In eight pages this paper evaluates Wal Mart's corporate expansion into Europe via Porter's Five Forces Model and a SWOT analysis....

Midwestern Discount Meijer Inc. and Its Strategy

In five pages this paper examines the Midwestern discount store chain in a strategic consideration that features a SWOT analysis. ...

Marks and Spencer' Analyses

In five page a strategic consideration of Marks and Spencer includes PEST and SWOT analyses along with an examination of internal ...

Case Study of KFC

In five pages the current position of Kentucky Fried Chicken is considered in this case study that includes a SWOT analysis and fu...

Harley Davidson's Information Technology and HR

In eleven pages this paper examines Harley Davidson in SWOT analyses of its Information Technology and Human Resources systems. S...

eCommerce and Global Business

In ten pages this paper examines the connection between ecommerce and international business with various topics discussed and a g...

Case Study on UK Retailer European Expansion

In eight pages this paper examines a retailer in the United Kingdom's desire for continental expansion and discusses such relevant...

Bell Atlantic's Planning Strategies Regarding Managing Technology

In fifteen pages this paper includes a SWOT analysis in this consideration of technological integration and management planning st...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Case Study of Honda Motor Company

In nine pages this case study examination of Honda includes stakeholder expectations, Porter's competitive advantages, financial s...

Acer Computers and Possible Canadian Manufacturing Expansion

In a paper consisting of seven pages the proposal of Acer expanding manufacturing to a Canadian site is considered along with proj...

Case Study of Ryka

on the shoes and also may expect the regular mailing that they send out to over 4,000 fitness professionals up to six times a year...

AIDS and Roche Laboratories

In eleven pages this paper discusses how Roche Labs have contributed to the research of AIDS in a consideration of protease inhib...

MCDONALD'S AND BURGER KING AND MARKETING

been quite varied. In this paper, well examine some of the differences. Once major difference between the two chains is th...

CHRYSLER, CERBERUS AND THE FUTURE

This 15-page paper focuses on Chrysler's recent sale to Cerberus. The paper presents a SPACI and SWOT analysis, suggesting some st...

Starbucks Case Study

internally and externally within its environment is understood. To analyse the company, at the position it is in the case study, a...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Starbucks

generally seen as the primary stakeholder in a business the most common measurement of company performance is that of the financia...

Wal-Mart's Distribution Strategy

afternoon or early evening and not unloaded until night-time hours when the stores are quietist; this may be seen as effective sch...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...