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Contemporary Entrepreneurship

on a local basis. Also called the small-package segment, it accounted for $35 billion of the $280 billion total freight industry ...

Total Health Plan Project Management Case Study

human resources director. The remaining steps in this project are presented on the following pages. PART I: PROGRAM Proje...

External Factors and Effects on Management Decisions

factor in the issues and occurrences that are outside of their realms control. In order to have a positive influence on both qu...

Contemporary Business and Networking

In four pages this report examines business networking and its contemporary importance. Four sources are cited in the bibliograph...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Ideas in Comparative Advertising

This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Business Ethics and Chicago's Ameritech

In five pages this report considers the company's business ethics as they influence corporate performance. There are four sources...

Employee Health Benefits of the Thiokol Corporation

A report of five pages assesses the success of the Thiokol Corporations health benefits for employees. Seven sources are cited in...

Downsizing in the Corporate Sector and Stress

In eight pages this report discusses the employee stress that results from downsizing of corporations. Nine sources are cited in ...

Business Information Systems and Emerging Trends

in price from $2,400 to $2,800 depending on configuration. Its marketing angle is that product is not enough and is therefore push...

IT Planning Crucial Factors for Business

In five pages this report discusses the business applications of information technology in a consideration of some critical planni...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Scott Gross's Outrageous! Unforgettable Service ... Guilt-Free Selling

In five pages a book report on this text by Scott Gross is presented. There are no other sources listed....

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Children's Shoes Marketed by Ralph Lauren

This paper consists of eight pages and should be regarded as a report on the feasibility of a proposed children's shoe line by Ral...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

Corporate Overview of Gateway and Dell Computers

In twenty pages this report provides an overview of each computer giant along with an analysis of market positioning, ratios, and ...

3Com and the Telecommunications Equipment Industry

In fifty two pages this research report discusses 3Com in a consideration of the telecommunications industry. Twenty six sources ...

Ocean Cruising and Disney World Cost Increase Comparisons

In six pages this report considers the increase in admission prices of these two leisure service enterprises over the past twenty ...

An Analysis of BBC Brown Boveri

Current trends which have an impact on this Swiss company is considered. Much of the information relayed is historic and Porter's ...

Success Story of Southwest Airlines

In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...

Comparative Analysis of ValuJet and SWA

factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Germany and the Marketing of Computer Hardware

third largest, and accounts for somewhat more than one-fourth of the European Unions GDP. According to BusinessEurope (1998), amon...

Cost Accounting and JIT Inventory Control Systems

methods when accounting for just-in-time systems. Conventional costing techniques involve dividing costs into separate categories ...

An Analysis of the company Beachy Kites

The proprietor necessarily needs to have an interest in the pastime of kite flying or sailboarding, and also needs the mechanical ...