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Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Direct Marketing and Retailers

In ten pages this pape discusses the importance of direct marketing especially in terms of educational software but argues that br...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Reliability of Surveys

In nine pages different types of surveys are examined in an assessment of how reliable they might be in terms of accuracy. Seve...

Automobile Sales and Distributive Negotiations

In five pages automobile sales are examined in terms of distributive negotiations. Two sources are cited in the bibliography....

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

Car Purchasing

In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car dif...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

New Competition and Market Share of Starbucks

In six pages this paper examines Starbucks in terms of its market share and its new competition. Seven sources are cited in the b...

Case Study of Famous Amos Chocolate Chip Cookies

In four pages this company is examined in an overview that includes problem analysis and long term success recommendations Famous ...

Pentium II and Celeron Processors

In five pages these two processors are examined in terms of their differences and concludes that while Pentium II might be conside...

First Ten Years of the Microsoft Corporation

In five pages this paper discusses the years between 1976 and 1986 in terms of the products, styles of management, and success Mic...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Overview of eCommerce

In fifteen pages this report considers ecommerce in a comprehensive overview in terms of manufacturing prospects, possible problem...

Journal Article 'The Seductive Danger of Craft Ethics for Business Organizations' Reviewed

we would be proud to describe to our grandchildren, absent the convenient balm of rationalization" (pp. 23). Clearly, decision-ma...

Overview of Fiber Optics

In six pages this paper discusses fiber optics in terms of its development, uses, and industrial implementation. Ten sources are ...

Rewarding Employees and Motivation

In seven pages this paper discusses the organizational importance of rewards in terms of employee motivation with Federal Express'...

Inferior and Superior Products and Demand Supply Market Equilibrium

In five pages inferior and superior products are considered in terms of how demand supply market equilibrium conditions apply to t...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Strategic Leadership and Corporate Governance

In five pages the 1998 changes to AT&T in terms of corporate governance and strategic leadership are examined along with the i...

Germany and the Marketing of Computer Hardware

third largest, and accounts for somewhat more than one-fourth of the European Unions GDP. According to BusinessEurope (1998), amon...

Weighted Average Cost of Capital and Capital Asset Pricing Model

"variance-averse agents" leading them to conclude that Sonnenschein-Mantel-Debreu theorems related to market excess demand functio...

Cultural Diversity and Commitments to Increased Awareness

In a paper consisting of eight pages a woman's efforts to increase cultural diversity awareness on organizational, personal, and i...