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Relationship Selling

create trust between the buyer and the seller and the needs of the buyer are understood by the seller who makes efforts to overcom...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Product Operations Management and Services Operations Management

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Issues Related To Health Care Organizations

improved. Ideas for value added services should emerge from an internal environmental analysis. Value added services may be offe...

Comparing TNT Express with DHL Express

there are some specific challenges, the ability to provide a uniform service has more potential variability when compared to goods...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

Book Review of Barbara Ehrenreich's Nickel and Dimed

been hired, almost on the spot. Her "almost on the spot" hire is a job with a hotel restaurant, from 2:00 to 10:00 p.m. for $2.43 ...

Professional Purchase Proposal for an Electrocardiograph

In eight pages a proposal is presented to sell an ECG to a hospital administrator in this paper....

Pros and Cons of Internet Grocery Retailers

be able to deliver the goods to the customer the same day in a cost effective manner. The potential feasibility for a consumer on ...

SC JOHNSON CASE STUDY

idea of how to buy in bulk. He or she knows the ins and outs of negotiating with a company like S.C. Johnson when it comes to proc...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

Freakonomics (Book Review)

is willing to give that baby up may do things in her own interests and not the babys. This could make for a different outcome in t...

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

Financial Services; Issues and Mis-selling

subjects, but they are not taught about financial matters such as bank accounts and interest rates. The results are seen in the fi...

Service Organizations in the Implementation of TQM

from its introduction. The meaning may be different to the various people or organizations that implement or study it as there is ...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

'How Quackery Sells' by Doctors Jarvis and Barrett

In six pages this paper discusses the article on false alternative medical claims and their dangers as presented by the doctors wh...

Service Learning - An Overview

In a paper of eight pages, the writer looks at service learning. The value of service learning is emphasized through speaker notes...

The Governmental Approach to Providing Alternative Services in Canada

Five pages and five sources used. This paper provides an overview of the methods for providing alternative services in in areas w...

E-commerce Service Options

supports 164 currencies and four languages for conducting its business. PayPal PayPal (www.paypal.com) is a...

Web Purchases People Don't Want to Buy 100 Products and Services

the Internet and analyzing the reasons why this is so may help to prevent costly business decisions. Selling Products and Servic...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Food For Thought; Business Plan

needs, The firm is highly viable; the initial start up capital required is 450,000, with a break even point at the end of year t...