Balancing Acts (Role Conflict of Women Entrepreneurs)
BALANCING ACTS,
Yesterday And Today.
Considering the traditional role of women, going back to the Vedic Age, it is seen that the Rig Vedic Age women were the copartners in life and in pleasure and hazards. The position of women was high. In the later Vedic Ages however the position of women deteriorated. They became minimally the vehicles of bearing sons and had to obey her authoritarian and dominating husband, regard him as her master and serve him faithfully.
According to Srinivas, the traditional role of a Hindu wife was precisely laid down in the Hindu Literature. So she had to adhere to the set pattern laid down.
Indian society is still characterized by its ancient societal norms and values but yet amongst it, the status and role of women have witnessed rapid changes in recent years. The thoroughly domesticated women who could not think beyond the welfare of their families have now awakened to action. They have a fierce desire to succeed, which is the awakening of their dormant individuality. Women do have the required talent to occupy predominant positions in enterprises. Latent energy lying wide among our women population must be unleashed to enable them to participate and contribute their due share to National Growth and prosperity.
Women entrepreneurs in India represent a group of women who have broken away from the beaten track and are exploring new vistas of economic participation. Their task has been full of challenges and yet they have steered clear of prejudice, oppositions and constraints and have established themselves as successful entrepreneurs. These pace and trend setters for woman’s economic emancipation have shown courage, tenacity, resolution, far sightedness and vision in handling business ventures independently. By enabling woman to become entrepreneurs and participate fully and more effectively in a wider range of economic and especially industrial activities, it is possible not only to improve their position in society, but also to make greater progress towards overall economic and social development, objectives such as increased economic growth, improved productivity, improved distribution of income, reduction in poverty and above all, reduction in unemployment.
Entrepreneurship does not distinguish between man and woman .It calls for an attitude of mind and suitable motivation duly supported by congenial external conditions. When these are present then there emerge the central qualities of risk taking and decision making which constitute the basis of entrepreneurship.
The ICWE research studies and analysis reveals that there is present enormous entrepreneurial...