Business
Project Title
''Which sales strategy could Microsoft employ to its sales to improve its disappointing market share on the European game console markets?
To
Managing Director,Microsoft Xbox promotion team.(Steven Balmer and Bill Gates)
Microsoft's European Xbox boss Chris Lewis
Author
I.B. Candidate #
Date
Word Count
Research Proposal: 300 words
Acknowledgement:
Introduction:
Acknowledgments
In the process of compiling the data for this research project, I was fortunate to be guided by helpful souls. I wish to express my gratitude to those who have enabled me to complete this project and also to learn new skills and techniques in working on an individual basis.
First to mention is my internal assessment guide Mr. Maguire, head of the business department study at the International School of Stuttgart. He was willing to give me useful advice iand his personal time n improving my thesis and focusing my research. His council was indispensable.
I came to terms with the evident fact that microsoft or any other of the large companies under observation were not able to spend their time on helping me however that was not a problem which endangered the success of my research. I found plenty of other data from secondary sources. Interviews with sales agents and the results of my questionnaire provided me with suffiveint insight.
1. Research Proposal
I) Action Plan
__________________________________________________________________________________________
2. Introduction
I) Company Background
II) Services Offered by Microsoft
III) Xbox Background
IV) Present Situation
V) [Research Question]
_______________________________________________________________________________________
3. Procedure and Methods
I) Primary Research
II) Secondary research, desk research
III)Methods and techniques for obtaining information
IV)validity assesment of data
4. Main results and findings
I) Xbox Sales Worldwide
II)
1) Research Proposal
Research Proposal
Internal Assesment, B&M HL
27th June 2005
Supervisor: Mr. Maguire
Research question:
''Which sales strategy could Microsofts employ to improve its market share on the European game console market? From which mistakes could Microsoft learn from (Xbox) considering the launche of their next generation game console Xbox 360.
Background:
I mean to investigate the causes of Microsofts failure to meet expectaions on its entry into the game console markets since 2003,
Primary Research:
Secondary Research:
I assume it will be my most important source of information in the making of this project as their is only little insider knowledge I expect...