Business Concept
Uploaded by peteypablo1992 on Dec 02, 2016
DESCRIPTION OF OPPORTUNITY
Pizza is an Italian delicacy which has won for itself the admiration of Ghanaians both young and old alike. Although the desire for pizza is increasingly rampant, it is also not against the facts to say that pizza has become like an occasional delicacy- taken only on special days such as Christmas, holidays, birthdays celebrations and among others just to mention a few. Fortunately for some and unfortunately for others, the average price of the smallest sized pizza is as worthy as a bag of Ghacem cement. Hence, the pizza that people would have loved to eat more often has become like a ceremonial something because of its price and even those who can afford it stand the risk of being more prone to certain health conditions which accompany excessive intake of chunk foods. It is quite amazing to know that some gentlemen have lost their relationship partners because they could not afford pizza- don’t doubt the power of pizza. Everybody in general ranging from the old, the youth and even some children are all in a constant demand to satisfy the urge of the prestigious feeling that comes with eating pizza. It is due to the magnitude of this need that we deem it fit to venture into this opportunity of pizza production.
DESCRIPTION OF THE PRODUCT
Our pizza will be made from typical healthy Ghanaian ingredients which are readily available in our local markets across the country. We do not aim to take away the Italian concept of a pizza, that is the crust, the sauce spread and the toppings however we would rebrand the existing pizza format into a more decentralized piece. A crucial change would be the choice of toppings, the regular Italian toppings such as cheese, pepperoni, and sausages will be substituted for local Ghanaian toppings such as boiled beans, roasted groundnuts, honey, coconut and many others. Special flavours will be provided for people such as vegetarians as well as those with health conditions such as diabetes and high blood pressure. The pizza will be in various sizes such as; family size, lovers’ size, hungry man size and kiddie size, each at a defined cost. The pizza will be well packaged in attractive pizza boxes on which the health benefits of ingredients used would be inscribed. The nutritional value, the unique look and taste, the feeling of Ghanaian belongingness as well as the affordable price...