Business Studies Marketing Report
[b]Business Studies Marketing Report[/b]
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Proposal on Marketing research
URBAN HYPE ideal proposal on market research.
Chapter
1
PROPOSAL ON MARKET RESEARCH
Proposal
Marketing, the all-embracing function that links the company with customer tastes to get the right product to the right place at the right time. Marketing decisions are made through the marketing model , based on findings of market research, and carried out through the marketing mix. At all stages in the marketing process, the firm needs to work closely with the production department and research and development, to ensure that what is promised is delivered.
Market research is the main process of gathering primary and secondary data on the buying habits, lifestyle, usage and attitudes of actual and potential customers. The intension is to gather evidence that can enable marketing and production decisions to be made in a more scientific way than would otherwise be possible. Most large consumer goods firms agree on one phrase used by Sherlock Holmes “It’s a capital mistake to theorise before one has data”.
Market research can be subdivided as follows:
Desk research
Quantitative Qualitative
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