Follow The Leader - My Internship for Sony
As an Intern for SMEI (Sony Music Entertainment Inc., ) there were many aspects of the Recording industry savored first hand. Those experiences, combined with Sony 's ingenious qualifications allowed an opportunity to understand what it takes to remain at the top of the recording industry, not as an individual artist but as a recording conglomerate.
In 1988 Sony acquired CBS Records, one of the most successful record empires thus Sony Music Entertainment Incorporated was borne. Sony took over Columbia and Epic record labels and founded new labels such as Chaos Recordings and Tristar Music Group. SMEI has gained a lush list of artist to include The King of Pop Michael Jackson, the sultry Sade, Pearl jam and the Spin Doctors.
To be on top and remain there as an industry giant, stamina is required. If your artist does not have staying power, then even the most touted diva is just whistling Dixie where it counts, in sales. Barbara Streisand needed a hit, though world renown she was sorely lacking in the hit department. Executives at Sony decided to pair the divine diva with new song stress Celine Dion the dynamic duo produced a hit which is featured on Streisands CD entitled " Higher Ground ". Streisand is the comeback kid, her new CD has sold 2.5 million copies in the US, and it is her fastest selling CD to date. The decision to pair the youthful but soulful sound of Dion with the ageless vocal enchantress Streisand was no chance mishap. Sony considered Dions audience and appeal then paired her with Streisand in an effort to introduce a new audience to Streisand within Dion's core audience. The two fold tactic was a success. Founding a new audience for Streisand and establishing legendary status for Dion.
Another one of Sonys' prodigious stars Bob Dylan recently experienced a comeback of his own with "Time Out Of Mind ". This masterpiece is Dylan's first original work in the last 8 years. "Time Out Of Mind" has sold more than 523,000 in the U.S. Sony took a chance on Dylan, a consummated artist who was thought of by his rivals as a thundercloud of declination. Sony's savvy and calculated risk, was an example of top executive Tommy Mottola's shrewd management.
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