Grants, Fundraising, Donations, & Corporate Sponsorships
Uploaded by randredas on Oct 16, 2007
Objective
There are many ways River City Brass Band can acquire funds in order to become more self-sufficient. They can implement numerous marketing strategies, such as, an internship program, changing their name, creating partnerships, etc. Through grants, fundraising, donations, and corporate sponsorships that can increase their revenue by leaps and bounds.
There are over 1,000 grant programs offered by all Federal grant making agencies. The U.S. Department of Health and Human Services is managing partner for Grants.gov, an initiative that is having a huge impact on the grant community. Grants.gov allows organizations to electronically find and apply for more than $400 billion in Federal grants.
While fundraising often involves the donation of money as an out-right gift, money may also be generated by selling a product of some kind, also known as product fundraising. When goods are donated to an organization rather than cash, this is called an in-kind gift. Girl Scouts are well-known for selling cookies in order to generate funds. It is also common to see on-line impulse sales links to be accompanied by statements that a proportion of proceeds will be directed to a particular charitable foundation.
A number of charities and non-profit organizations are increasing using the internet as a means to raise funds; this practice is referred to as online fundraising.
Some of the most substantial fundraising efforts in the United States are conducted by colleges and universities. Commonly the fundraising, or 'development,' program makes a distinction between annual fund appeals and major campaigns.
Gifts of appreciated property are important components of such efforts because of the tax advantage they confer on the donor encourages larger gifts.
Some organized charities have been criticized for the proportion of financial donations which are used for administrative or operational purposes. Donating directly to a charity (rather than through solicitation), or donating to smaller charities, often tends to reduce expenditures. In some places information on charities' expenses is available from government departments or directly from the charity.
By implementing these tactics to raise money, RCBB will be able to accomplish more of the ideas in our marketing plan sooner, because they will have more funds in order to ensure these plans come to fruition.
Grants
Federal Grants
What is a federal grant? A federal grant is an award of financial assistance from a Federal agency to a recipient to carry out a public purpose of support or stimulation authorized by a law...