Kleemann Hellas Promotion and Price PEST Analysis
Uploaded by Lopito on Jan 26, 2008
Kleemann Hellas was founded in 1983 based on the know-how and license of the German Kleemann Hubtechnik GMBH. The head office of the company is in the industrial area of Kilkis. There are also offices and show rooms in Athens and Thessaloniki as well.
Kleemann’s activities concern both the manufacturing and trading of Complete Lift Systems. It is enlisted among the largest companies of this field in the European and international market (more than 4000 systems or 4% of the world lift market)
In Greece, the company holds a leading position in the constantly developing lift market with a 72,5% market share in the installed units and 40,3% in value.
Sales outside Greece are equal to 20% in 2001 and 37% in 2002 of the total turnover of the company. They are carried out to over than 25 countries, with England, Germany, Belgium, Ireland, Yugoslavia, Turkey and Cyprus to be its main markets.
The Kleemann group includes three subsidiaries
• KLEFER, a manufacturing company of automatic lift doors, with head offices at the industrial are of Kilkis
• KLEEMANN ASANSOR, a trading lift company actively involved in Turkey’s market
• LEISTRITZ HYDRAULIK GMBH, a German lift manufacturing company
The project will focus in one of the Kleemann’s product. “Complete lift system” or more specifically “complete passenger lift”, which it will include everything that our lift functions properly.
THE PRODUCT
Apollo Traction MRL
This is one of the most innovative and special product that Kleemann has recently introduced for the European market.
The Apollo Traction MRL is a machine room-less lift with a special patented drive mechanism in ant seismic elevator, actually being the first solution of this kind in competitive European market. This perfect solution has already been patented by the Dutch group lift institute, one of the biggest certification agencies in Europe for special and innovative lift. Besides that Apollo is space saving and flexible for the smallest shafts. Apollo is the serious alternative which suits all.
Apollo Traction MRL was developed in cooperation with Alpha Getriebe of Geramny, on of the leading European companies in its field. Apollo uses the Alpha planetary gear technology, but what is important to mention here is the fact that what makes this product special it was the Kleemann its own idea. Covering 360 kg and very soon 1000 kg rated load, Apollo is a state of-the-art solution for machine room-less lifts in Europe.
The Apollo Concept
Drive mechanism:
• State-of-the art drive mechanism (only 130 kg weight). Easy to mount...