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Marketing Mix of Nokia: Why it Reaches the Young Demographic

Marketing Mix of Nokia 7210: Why it Reaches the Young Demographic

The product, which I have chosen for this assignment, is the mobile phone Nokia 7210.

The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts.

The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM 1800/1900 - providing coverage on five continents.

The Nokia 7210 phone is one of the first to have a Pop-Port interface connector. It supports advanced functionalities, such as digital enhancement identification, stereo audio, and fast data connectivity.

Target Market: Teenagers/Young Adults (15 – 27yrs) Students Product: Anatomy: Core – Mobile Phone Actual – Nokia 7210 Augment – FM Radio, WAP, Games Classification: Speciality/Shopping Range: Nokia 7250 (enhancement/updated version of 7210) Networks (i.e. Orange, O2, T-mobile, Vodaphone) Brand: Nokia, Connecting People Nokia 7210, "A sign of Attitude" Product Life Cycle: early Growth/ late introduction Price: £299.95 - £219.99 (Argos, Carphone warehouse, Index) A Description Of the Criteria Used by the Company to Target the Selected Market The company Nokia have promoted the Nokia 7210 in a certain way to target the selected market. I will be looking at this in a bit more detail: - Age The age that Nokia has targeted for the selected target market is teenagers and young adults. The way the phone has been designed confirms this. The design of the Nokia 7210 and the way this targets the selected market is explained below.

The Design The new Nokia 7210 has been designed so that it appeals to younger people mainly teenagers and young adults as it can be seen from the picture. It is small, colourful and trendy looking. Which what a lot of young people want in a mobile. It has a light blue front cover and a blue LCD screen.

The phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. It has been given a urban image says Http1. This type of image is very popular among the younger generation as many clothes shops such as Top Shop/Top Man, New Look, Envy and River Island all have also adopted this image in the new range of clothes that they are providing as it can be seen in their...

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